Insight on Food in Middle East and Africa

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Type Product title / description Pub Price
Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Report

Authenticity & Provenance Trends: Consumer Insights and Marketing Opportunities

This report analyzes the ill-defined but compelling issue of authenticity in consumer packaged goods. It provides deep consumer insight about the confluence of consumer trends driving the desire for more authentic offerings across product sectors

Published By Datamonitor
17 Dec 2009 $2995
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Report
Report

Consumer and Innovation Trends in Baby Food and Drinks

Innovation in baby food and drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
15 Oct 2012 $3450
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Report
Report

Consumer and Innovation Trends in Cereal Products

Cereal products are characterized by their health and nutrition benefits. Changing consumer needs, cultural influences and the rising quest for quick, convenient products present a number of potential opportunities for innovation in this industry.

Published By Datamonitor
22 May 2012 $3450
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Report
Report

Consumer and Innovation Trends in Chocolate

Sensory and indulgence demands underpin chocolate NPD; however, changing consumer needs and an growing market competition are creating new innovation opportunities, which is driving the segmentation of the chocolate category by style and price.

Published By Datamonitor
16 Apr 2012 $3450
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Report
Report

Consumer and Innovation Trends in Frozen Food

Frozen food is struggling to evolve negative consumer perceptions of taste and healthiness. However brands are being proactive; for example through launching products which appeal to experiential demands and emphasizing naturalness in marketing

Published By Datamonitor
30 Mar 2012 $3450
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Report
Report

Consumer and Innovation Trends in Meat, Fish, and Poultry

Innovation in meat, fish, and poultry continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
20 Sep 2012 $3450
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Report

Consumer and Innovation Trends in Milk

Milk is often characterized by its health and convenience benefits; however, changing consumer needs, scientific progress, and an increasingly competitive marketplace are uncovering a breadth of opportunities for new and existing players.

Published By Datamonitor
23 Jan 2012 $3450
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Report
Report

Consumer and Innovation Trends in Ready Meals

Ready meals are often characterized by their convenience benefits. However, changing consumer needs, scientific progress and an increasingly competitive marketplace are uncovering a breadth of opportunities for new and existing players.

Published By Datamonitor
20 Jul 2012 $3450
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