Insight on Consumer Packaged Goods in Middle East and Africa

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Type Product title / description Pub Price
Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Case Studies
Case Studies

Apple Inc.: The Steve Jobs Effect

In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. Jobs resigned from the company in August 2011, and died in October 2011.

Published By MarketLine
29 Feb 2012 $495
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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Case Studies
Case Studies

Cadbury: Losing brand value after acquisition by Kraft?

In 2009 Kraft bid to takeover Cadbury for £9.8bn ($16bn), this was however rejected. In 2010 Kraft’s offer valued at $19.5bn (£11.5bn) was accepted by Cadbury. This case study examines the affects the acquisition has had on Cadbury’s brand name.

Published By MarketLine
17 Jan 2013 $495
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Premium Report
Premium Report

Childrenswear in South Africa - Industry and Country Analysis

Childrenswear in South Africa - Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of South Africa. This report concludes with profiles of the leading companies in the South African childrenswear market .

Published By Datamonitor
30 Aug 2011 $395
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Report
Report

Consumer and Innovation Trends in Baby Food and Drinks

Innovation in baby food and drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally, based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
15 Oct 2012 $3450
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Report
Report

Consumer and Innovation Trends in Beer

Beer drinkers are demanding a fuller and better drinking experience, forcing brewers to seek out a point of differentiation in their innovation: through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
18 Jul 2012 $3450
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Report
Report

Consumer and Innovation Trends in Beer 2014

Beer drinkers are demanding a more satisfying drinking experience, forcing brewers to seek out points of differentiation in their innovation through provenance or production, a brand narrative, a signature drink or serve, or evocative packaging.

Published By Datamonitor
19 Feb 2014 $3450
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Report
Report

Consumer and Innovation Trends in Carbonated Soft Drinks

Innovation in carbonated soft drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
20 Jun 2012 $3450
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