Insight on Consumer Insights

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Type Product title / description Pub Price
Company Report
Company Report

Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile

Investigates the concept of ambush marketing by focusing on the recent FIFA 2010 World Cup example, but also reflects on how select companies that have used it effectively or ineffectively historically

Published By Datamonitor
28 Jul 2010 $295
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Report
Report

Emerging Opportunities in the Indian Personal Care Industry

This report examines the evolving market for personal care products in India, evaluating demographic factors and the consumer trends to create actionable recommendations for the industry players.

Published By Datamonitor
28 Jul 2010 $1495
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Company Report
Company Report

Pantene Case Study: brand renovation driven by innovative research

A US focused case study examining how innovative research techniques can help refresh a brand in a stagnating category

Published By Datamonitor
28 Jul 2010 $295
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Report
Report

Capitalizing on changing consumer preferences: Indian Household products industry

This report analyzes changing consumer preferences towards purchase and usage of household products in India. It also outlines opportunities for companies in terms of emerging need states and product categories.

Published By Datamonitor
19 Aug 2010 $1495
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Brief
Brief

Five Key Consumer Issues for Australian Retailers Post-Recession: Defining the 'New Normal' for Retailers

This brief focuses on the key trends driving shopping behavior in the Australian retail channel, analyzing the longevity and impact on buying behavior, and how these evolving trends can be targeted at the product category and retail channel level.

Published By Datamonitor
24 Aug 2010 $1295
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Brief
Brief

Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream

A UK focused case study examining how a new product format could revitalise the ready-to-drink sector

Published By Datamonitor
27 Aug 2010 $400
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Report
Report

Offering Ethicality & Sustainability in Personal Care

Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting the personal care choices of consumers.

Published By Datamonitor
08 Sep 2010 $2995
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Report
Report

Offering Ethicality & Sustainability in Alcoholic Drinks

Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting alcoholic beverage choices

Published By Datamonitor
17 Sep 2010 $2995
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Brief
Brief

The Changing Landscape of the Make-up Market in India

This brief analyzes the dynamics that are shaping the Indian make-up market through building understanding of and analyzing the factors driving consumers' priorities and examination of the marketing strategies employed by market players.

Published By Datamonitor
24 Sep 2010 $1295
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Report
Report

Evolving Consumer Landscapes: Key Socio-Demographic Trends Driving Consumer Choices

This report tracks a variety of underlying socio-economic and socio-demographic indicators that shape the consumer landscape and can have a crucial impact on the foundation and evolution of consumer trends globally.

Published By Datamonitor
24 Sep 2010 $4495
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