Insight on Consumer Insights

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Type Product title / description Pub Price
Report
Report

The Future of Sustainable Alcoholic Beverage Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
26 Oct 2010 $3450
Buy
Report
Report

The Future of Sustainable Personal Care Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
27 Oct 2010 $3450
Buy
Report
Report

The Future of Sustainable Food and Beverage Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
28 Oct 2010 $3450
Buy
Brief
Brief

Somersby Case Study: Establishing an Alcohol Category Adjacent to Beer

A case study focusing on how the Somersby cider brand has been established in certain markets of Northern Europe and Russia, where there has historically been little tendency to drink cider.

Published By Datamonitor
04 Nov 2010 $400
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Brief
Brief

Old Spice Case Study: Using Social Media to Revitalise a Brand

The case study looks at the rise of social media and how two notable CPG manufacturers in the men’s personal care have successfully incorporated it into their marketing strategy.

Published By Datamonitor
04 Nov 2010 $400
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Report
Report

The Future of Sustainable Household and Laundry Care Packaging

This report outlines why and to what extent sustainable packaging matters to household care consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly

Published By Datamonitor
10 Nov 2010 $3450
Buy
Report
Report

The Evolution of Promotional and Pricing Incentives in Consumer Packaged Goods

This report focuses on how consumers are becoming more value conscious when grocery shopping, and are turning to promotions to save money. It looks at how promotional and pricing incentives can be adapted to further enhance appeal.

Published By Datamonitor
29 Nov 2010 $3450
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Brief
Brief

Personalization Trends in Food and Drinks: From Customization to Nutrigenomics

This PowerPoint Brief comprehensively examines the differing components of personalized nutrition, ranging from the choice of food and beverages to express one's self identity through to science-led nutritional developments such as nutrigenomics

Published By Datamonitor
30 Nov 2010 $1995
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Report
Report

Little Emperor Syndrome: The Changing Face of Chinese Consumerism

This NCI presentation examines the so-called Little Emperors, those young Chinese now in their 20s who were the first generation under the 1979 one-child policy, and why they are important as consumers and trendsetters in a rapidly evolving market.

Published By Datamonitor
10 Dec 2010 $4495
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Case Studies
Case Studies

Seasonal Packaging Case Study: Tapping into Consumer Trends Beyond the Visual

This case study examines how various brands have successfully developed innovative seasonal packaging designs, which go beyond the visual in responding to additional consumer needs.

Published By MarketLine
14 Dec 2010 $495
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