Insight on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

Somersby Case Study: Establishing an Alcohol Category Adjacent to Beer

A case study focusing on how the Somersby cider brand has been established in certain markets of Northern Europe and Russia, where there has historically been little tendency to drink cider.

Published By Datamonitor
04 Nov 2010 $400
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Brief
Brief

Old Spice Case Study: Using Social Media to Revitalise a Brand

The case study looks at the rise of social media and how two notable CPG manufacturers in the men’s personal care have successfully incorporated it into their marketing strategy.

Published By Datamonitor
04 Nov 2010 $400
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Report
Report

The Future of Sustainable Household and Laundry Care Packaging

This report outlines why and to what extent sustainable packaging matters to household care consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly

Published By Datamonitor
10 Nov 2010 $3450
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Report
Report

The Evolution of Promotional and Pricing Incentives in Consumer Packaged Goods

This report focuses on how consumers are becoming more value conscious when grocery shopping, and are turning to promotions to save money. It looks at how promotional and pricing incentives can be adapted to further enhance appeal.

Published By Datamonitor
29 Nov 2010 $3450
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Brief
Brief

Personalization Trends in Food and Drinks: From Customization to Nutrigenomics

This PowerPoint Brief comprehensively examines the differing components of personalized nutrition, ranging from the choice of food and beverages to express one's self identity through to science-led nutritional developments such as nutrigenomics

Published By Datamonitor
30 Nov 2010 $1995
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Report
Report

Little Emperor Syndrome: The Changing Face of Chinese Consumerism

This NCI presentation examines the so-called Little Emperors, those young Chinese now in their 20s who were the first generation under the 1979 one-child policy, and why they are important as consumers and trendsetters in a rapidly evolving market.

Published By Datamonitor
10 Dec 2010 $4495
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Case Studies
Case Studies

Seasonal Packaging Case Study: Tapping into Consumer Trends Beyond the Visual

This case study examines how various brands have successfully developed innovative seasonal packaging designs, which go beyond the visual in responding to additional consumer needs.

Published By MarketLine
14 Dec 2010 $495
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Brief
Brief

Seasonal Packaging Case Study: Tapping into Consumer Trends Beyond the Visual

This case study examines how various brands have successfully developed innovative seasonal packaging designs, which go beyond the visual in responding to additional consumer needs.

Published By Datamonitor
14 Dec 2010 $400
Buy
Report
Report

The Future of Personal Care Consumer Trends in Australia

Examines how Australians' personal care choices are influenced by evolving consumer and social trends, and how responding to the changing preferences associated with these trends is critical to successfully targeting Australians in the future.

Published By Datamonitor
15 Dec 2010 $3450
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Case Studies
Case Studies

L'Oreal Luxury Brand Case Study: Serving the Post-Recessionary Affluent Market

This case study examines how L’Oreal has adapted its luxury cosmetics brands to meet the changing demands of the post-recessionary affluent market and in doing so achieved market success in 2010.

Published By MarketLine
17 Dec 2010 $495
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