Insight on Consumer Insights

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Type Product title / description Pub Price
Report
Report

Food and Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
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Report
Report

Alcoholic Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US alcoholic beverage market that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
Buy
Case Studies
Case Studies

Rustlers Hot Subs Case Study: The Successful Transfer of a Foodservice Concept to Retail

This case study examines the growth of the hot microwaveable food sector in the UK since 2009, and how Kepak’s Rustlers brand has capitalized on changing consumer needs and wants in this area of snacking.

Published By MarketLine
21 Mar 2011 $495
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Case Studies
Case Studies

Müllerlight Inspired By Case Study: A Successful Attempt to Tackle the Clash of the Health and Indulgence Trends

This case study examines the growth of the Müllerlight Inspired By brand over the last half of the 2010, and assesses how the brand has succeeded in squaring consumer health and indulgence needs when many other brands have failed.

Published By MarketLine
21 Mar 2011 $495
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Report
Report

Exercise and Sports Nutrition: Consumer Trends and Product Opportunities

The sports nutrition market is benefitting from a rise in active consumers and a generally widening acceptance of sports nutrition products. This report identifies key target segments, growth drivers and strategies for success in a growing market.

Published By Datamonitor
11 Mar 2011 $4495
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Report
Report

Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice

This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.

Published By Datamonitor
07 Mar 2011 $1495
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Brief
Brief

L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers

This case study will examine how L'Oréal's new strategies of focusing on the retail market and tailoring products to local needs are seeking to change the way that Brazilian women buy their beauty products and therefore drive L'Oréal's future growth

Published By Datamonitor
07 Mar 2011 $400
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Brief
Brief

Almond Milk Case Study: Driving innovation in the US milk substitutes market

This case study examines the recent substantial growth of the US almond milk segment and explores the way in which two US almond milk brands – Blue Diamond and Silk – have responded to core consumer needs to achieve significant market success.

Published By Datamonitor
03 Mar 2011 $400
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Brief
Brief

Gillette Fusion ProGlide Case Study: Using consumer-focused marketing to instill brand confidence

This case study examines how Gillette successfully established a more consumer-focused marketing strategy in order to instill brand confidence among an increasingly sceptical male consumer base.

Published By Datamonitor
03 Mar 2011 $400
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Case Studies
Case Studies

Gillette Fusion ProGlide Case Study: Using Consumer-Focused Marketing to Instill Brand Confidence

This case study examines how Gillette successfully established a more consumer-focused marketing strategy in order to instill brand confidence among an increasingly sceptical male consumer base.

Published By MarketLine
03 Mar 2011 $495
Buy

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