Insight on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

ForeSights: uFlavor, a New Dimension to Food and Drink Customization

uFlavor’s core value proposition offers a new dimension to product customization: using an online platform, consumers can create customized flavor concentrates which could open up the way for the creation of ‘signature’ food and drinks.

Published By Datamonitor
26 Jun 2012 $400
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Brief
Brief

ForeSights: Zero-Packaging Grocery Store

The demise of plastic bags at the supermarket may go a giant step further as more retailers phase out packaging altogether. Several packaging-free grocery stores are emerging as retailers’ waste reduction efforts reach new extremes.

Published By Datamonitor
26 Jun 2012 $400
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Brief
Brief

ForeSights: Zéro Gâchis Food Discount Intelligence to Reduce Waste

Zero Gachis is a mobile app which helps reduce food waste by informing consumers about grocery items close to expiry date in shops near to them. Items are offered at discounted rates, thus offering a win-win situation for both shoppers and retailers.

Published By Datamonitor
09 Jul 2012 $400
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Brief
Brief

Frito-Lay SunChips Case Study: When Sustainable Packaging Conflicts With Consumers’ Sensory Needs

This case study examines how a lack of attention paid to the packaging’s sensory qualities, to consumers’ key needs from snacks packaging, and to managing potential problems in advance, undermined Frito-Lay’s packaging re-launch in 2010

Published By Datamonitor
10 Jan 2011 $400
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Brief
Brief

Functional Foods: The Consumer Perspective

This report was presented by Datamonitor at the inaugural Vitafoods Asia event that took place in Hong Kong in September 2011. It explores the emerging and highly-lucrative market for functional foods in the Asia Pacific region.

Published By Datamonitor
18 Sep 2011 $400
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Brief
Brief

Gatorade Case Study: Using Consumer Segmentation and Social Media to Drive Market Growth

This case study examines how PepsiCo’s Gatorade has successfully segmented its consumer audience and tapped into social media in order to reignite fallen sales and put the brand back on track to profitable growth.

Published By Datamonitor
13 Jan 2011 $400
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Brief
Brief

Gillette Fusion ProGlide Case Study: Using consumer-focused marketing to instill brand confidence

This case study examines how Gillette successfully established a more consumer-focused marketing strategy in order to instill brand confidence among an increasingly sceptical male consumer base.

Published By Datamonitor
03 Mar 2011 $400
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Report
Report

Global Consumer Trends: Age Complexity

Age Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success

Published By Datamonitor
29 Sep 2009 $3995
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Report
Report

Global Consumer Trends: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty

Published By Datamonitor
29 Sep 2009 $3995
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Report
Report

Global Consumer Trends: Connectivity

Covering topics such as ethical consumerism, digital lifestyles, maximizing personal connections, and curated consumption, this report is a comprehensive guide to the Connectivity mega-trend and how it influences global consumers.

Published By Datamonitor
09 Oct 2009 $3995
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