Insight on Consumer Insights

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Type Product title / description Pub Price
Brief
Brief

ForeSights: uFlavor, a New Dimension to Food and Drink Customization

uFlavor’s core value proposition offers a new dimension to product customization: using an online platform, consumers can create customized flavor concentrates which could open up the way for the creation of ‘signature’ food and drinks.

Published By Datamonitor
26 Jun 2012 $400
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Brief
Brief

ForeSights: Functional Scents

Consumer brands are starting to build upon the concept of scent-based marketing and incorporate functional benefits into product scent.

Published By Datamonitor
26 Jun 2012 $400
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Brief
Brief

ForeSights: Monk Fruit Extract

Monk Fruit Extract is a natural, calorie free sweetener with scope for application across numerous food and beverage categories to create low calorie products for health and weight conscious consumers.

Published By Datamonitor
26 Jun 2012 $400
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Report
Report

Marketing to US Hispanics

This report identifies the major trends shaping the rapidly expanding Hispanic population in the US. It assesses the social, demographic, economic and cultural intricacies that the CPG industry should address in order to effectively market to them.

Published By Datamonitor
22 Jun 2012 $3450
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Report
Report

Consumer and Innovation Trends in Carbonated Soft Drinks

Innovation in carbonated soft drinks continues to evolve in line with changing consumer needs. This report outlines important consumer and product trends impacting this category globally based on Datamonitor’s TrendSights mega-trend framework.

Published By Datamonitor
20 Jun 2012 $3450
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Report
Report

TrendSights: Right-For-Me

Right-For-Me is one of 40 sub-trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.

Published By Datamonitor
01 Jun 2012 $3450
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Report
Report

Consumer and Innovation Trends in Cereal Products

Cereal products are characterized by their health and nutrition benefits. Changing consumer needs, cultural influences and the rising quest for quick, convenient products present a number of potential opportunities for innovation in this industry.

Published By Datamonitor
22 May 2012 $3450
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Brief
Brief

The Innovations Driving Packaged Brands: What Sells?

This presentation was first delivered at the inaugural Pack-Track, Innovations Driving Packaged Brands conference in London.

Published By Datamonitor
01 May 2012 $400
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Report
Report

Consumer and Innovation Trends in Cider

While beer volumes in many countries have floundered, the cider category has been growing. Crucially the category’s growth is being driven by relentless product innovation, bringing new entrants into the market.

Published By Datamonitor
27 Apr 2012 $3450
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Report
Report

Mainstream Lager: Re-engaging with LDA-24s

This report is a response to a number of requests from Datamonitor’s clients for a “deep dive” into LDA-24 and the drivers behind lager losing its appeal and its ability to recruit and motivate new consumers to drink lager.

Published By Datamonitor
27 Apr 2012 $3450
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