Insight on Consumer Insights

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Type Product title / description Pub Price
Report
Report

Consumer Trends in India: Opportunities in Health and Wellness Food & Beverages

This report analyzes changing consumer attitudes towards consumption of food and beverages with health and wellness claims. It also outlines opportunities for FMCG companies in terms of emerging product categories, need states and target consumers.

Published By Datamonitor
15 Apr 2010 $1495
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Report
Report

Emerging opportunities in Indian Ready To Eat foods market

This report analyzes changing consumer attitudes towards consumption of ready to eat foods. It also identifies opportunities for FMCG companies in terms of marketing communication, consumption occasions, product packaging and target consumers.

Published By Datamonitor
27 Apr 2010 $1495
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Report
Report

Kids Nutrition: New Perspectives and Opportunities

With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.

Published By Datamonitor
24 May 2010 $2995
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Report
Report

Profiting from Changing Snacking Preferences of Indian Consumers

This report examines the evolving market for snacking products in India, evaluating changing patterns in consumption to create actionable recommendations for the market players.

Published By Datamonitor
24 May 2010 $2495
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Report
Report

Profiting From Consumer Mega-Trends in the Middle East: Comfort

This report is a comprehensive guide to the Comfort mega-trend and how it influences consumer in the Middle East. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust, and economic downturn induced uncertainty.

Published By Datamonitor
24 May 2010 $1595
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Brief
Brief

The Future of Sweeteners: Consumer Insight and Product Opportunities

This research brief outlines the extent and specifics of consumers' sweetener concerns and preferences, and what future opportunities exist for sweetener product development

Published By Datamonitor
26 May 2010 $1295
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Report
Report

The Future of Online Grocery Shopping

This report examines the rapid evolution of online grocery shopping. It explores the reasons behind the continuing growth of online grocery and assesses the opportunities and challenges for retailers seeking to capitalize on the trend.

Published By Datamonitor
15 Jun 2010 $2995
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Brief
Brief

The Future of Gluten-Free: Consumer Insight and Product Opportunities

This presentation investigates the burgeoning market for gluten-free foods and beverages and assesses its potential for growth. More consumers are being diagnosed with food-based intolerances, increasing the need for products which address this

Published By Datamonitor
15 Jun 2010 $1295
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Company Report
Company Report

Primo Extremo Case Study: gaining credible entry in a monopolized category

An Australasian Case Study examining how shrewd marketing and adept positioning can pave the way for a credible new entrant into a seemingly impenetrable category

Published By Datamonitor
26 Jul 2010 $295
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Company Report
Company Report

Viva Paper Towels Case Study: Broadening Usage Occasions Without Changing the Product

This case study examines how authentic endorsements changed deeply-entrenched beliefs about household cleaning, drawing on product versatility to drive new occasions

Published By Datamonitor
27 Jul 2010 $295
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