Insight on Skincare

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Type Product title / description Pub Price
Brief
Brief

Success: Dove Men+Care

This case study is part of the Successes and Failures series published by Datamonitor Consumer and explores the successful launch of Dove’s Men+Care face-care range in the UK.

Published By Datamonitor
30 Aug 2013 $400
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Brief
Brief

Success: EOS Lip Balm

This case study is part of Datamonitor Consumer’s Successes and Failures research series. It explores how start-up brand EOS Lip Balm has played a significant part in driving growth in the North American lip balm category since its launch in 2009.

Published By Datamonitor
29 Nov 2013 $400
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Brief
Brief

Success: Güd from Burt's Bees

This case study is part of Datamonitor Consumer's Successes and Failures research and explores the launch of Güd personal care products by Burt's Bees in the US.

Published By Datamonitor
08 May 2013 $400
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Brief
Brief

Success: Nivea "Sun Block Ad"

This case study is part of Datamonitor Consumer's Successes and Failures research. It explores how the Beiersdorf-owned Nivea brand successfully used cutting-edge technology to enliven traditional marketing in Brazil.

Published By Datamonitor
14 Oct 2014 $400
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Brief
Brief

Success: Origins Plantscription

This case study is part of Datamonitor Consumer’s Successes and Failures research series. It explores why Origins Plantscription is a multi-award winning sub-brand that has contributed significantly to Estée Lauder’s skincare sales gains.

Published By Datamonitor
03 Dec 2013 $400
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Brief
Brief

Success: Scholl Velvet Smooth Express Pedi

This case study is part of Datamonitor Consumer’s Successes and Failures research series. It explores how Reckitt Benckiser looks set to once again profit from reinventing how consumers perform basic tasks with the launch of a new gadget.

Published By Datamonitor
13 Mar 2014 $400
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Brief
Brief

Success: Vaseline Spray & Go

This case study is part of Datamonitor Consumer's Successes and Failures research series. It explores how Vaseline has justified a price premium by bringing greater convenience to the moisturizer sector.

Published By Datamonitor
10 Mar 2014 $400
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Report
Report

Successes and Failures in Consumer Packaged Goods Innovation and Marketing

This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis

Published By Datamonitor
31 Dec 2010 $2795
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Report
Report

Successes and Failures in Consumer Packaged Goods Innovation and Marketing in 2011

This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis.

Published By Datamonitor
01 Dec 2011 $3450
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Brief
Brief

Successes and Failures in Fast-Moving Consumer Goods Innovation and Marketing in 2013

Highlights from Datamonitor Successes and Failures Case Studies published since 2013 were provided in this webinar that ran on May 1 and 2, 2014.

Published By Datamonitor
02 May 2014 $400
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