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Type Product title / description Pub Price
Report
Report

Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice

This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.

Published By Datamonitor
07 Mar 2011 $1495
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Report
Report

Private Label Trends in Personal Care: Post-Downturn Implications & Opportunities

Explores in detail the consumer, product and market trends in personal care private label brand purchases. It covers shoppers' deepening desire for value and their relative attachment to manufacturer versus private label brands

Published By Datamonitor
28 Feb 2011 $3450
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Report
Report

The Future of Personal Care Consumer Trends in Australia

Examines how Australians' personal care choices are influenced by evolving consumer and social trends, and how responding to the changing preferences associated with these trends is critical to successfully targeting Australians in the future.

Published By Datamonitor
15 Dec 2010 $3450
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Report
Report

The Future of Sustainable Personal Care Packaging

This report outlines why and to what extent sustainable packaging matters to consumers. With sustainability an ever more integral part of product innovation and marketing strategy, it must be woven into packaging decisions accordingly.

Published By Datamonitor
27 Oct 2010 $3450
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Report
Report

How Australia Grocery Shops

This report identifies the key issues and trends influencing Australian shopper choices at each stage of the ‘path to purchase,’ in recognition that grocery shopping is a fluid journey with various touchpoints, both in and out of the physical store.

Published By Datamonitor
30 Jun 2012 $3450
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Brief
Brief

Trends in Personal Care: Consumer Habits and Preferences

This content was presented by Datamonitor at the NutriCosmetic Summit Asia (August 24, 2011) and Nutracon Asia (August 25, 2011) in Hong Kong. It explores some of the major issues driving consumer habits and preferences in the personal care sector

Published By Datamonitor
18 Sep 2011 $400
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Report
Report

Marketing to Australian Mums: getting through to the gatekeepers

Mums are one of the most profitable, sought-after segments in the FMCG industry; yet, traditional strategies for targeting mums have become outdated and irrelevant. This report identifies the key influences driving Australian mums’ product choices

Published By Datamonitor
13 Sep 2011 $3450
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Brief
Brief

Successes and Failures in Fast-Moving Consumer Goods Innovation and Marketing in 2013

Highlights from Datamonitor Successes and Failures Case Studies published since 2013 were provided in this webinar that ran on May 1 and 2, 2014.

Published By Datamonitor
02 May 2014 $400
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Report
Report

Content Marketing Strategies for FMCG

Although competition for consumer attention has never been more fierce, brands now have an opportunity to control their communication with a specifically targeted audience. This report examines how and why manufacturers should use content marketing.

Published By Datamonitor
24 Apr 2014 $2795
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Report
Report

The Future of Nutricosmetics

Despite numerous challenges such as regulations and consumer preferences that vary by region, the emerging nutricosmetics market represents an exciting opportunity for food and drinks marketers and ingredients manufacturers.

Published By Datamonitor
30 Oct 2013 $2795
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