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Brief
Brief

L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers

This case study will examine how L'Oréal's new strategies of focusing on the retail market and tailoring products to local needs are seeking to change the way that Brazilian women buy their beauty products and therefore drive L'Oréal's future growth

Published By Datamonitor
07 Mar 2011 $400
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