Insight on Fragrances

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Type Product title / description Pub Price
Report
Report

Successes and Failures in Consumer Packaged Goods Innovation and Marketing

This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis

Published By Datamonitor
31 Dec 2010 $2795
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Company Report
Company Report

Palm Oil Case Study: How Consumer Activism Led The Push For Sustainable Sourcing

Assesses the plethora of issues leading to the growing sensitivity surrounding the use of palm oil in consumer packaged goods. The case study also explores some of the main industry players it has affected, followed by conclusions and implications

Published By Datamonitor
11 Jan 2011 $295
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Report
Report

Private Label Trends in Personal Care: Post-Downturn Implications & Opportunities

Explores in detail the consumer, product and market trends in personal care private label brand purchases. It covers shoppers' deepening desire for value and their relative attachment to manufacturer versus private label brands

Published By Datamonitor
28 Feb 2011 $3450
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Brief
Brief

L'Oreal Brazil Case Study: Adopting New Strategies to Attract Brazilian Consumers

This case study will examine how L'Oréal's new strategies of focusing on the retail market and tailoring products to local needs are seeking to change the way that Brazilian women buy their beauty products and therefore drive L'Oréal's future growth

Published By Datamonitor
07 Mar 2011 $400
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Report
Report

Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice

This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.

Published By Datamonitor
07 Mar 2011 $1495
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Report
Report

Male Grooming in India: Responses to Emerging Needs and Changing Behavior

The report provides detailed understanding of the evolving attitudes and preferences of the Indian male towards grooming. It is designed to aid manufacturers and retailers develop better targeted and relevant personal care products and marketing.

Published By Datamonitor
01 Jul 2011 $1495
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Report
Report

Male Grooming in Brazil: Changing Attitudes and New Opportunities

This report analyzes present male consumer attitudes and behaviors towards personal care usage, and highlights to both a domestic Brazilian and international audience how they can best take advantage of the opportunities emerging through the sector.

Published By Datamonitor
12 Aug 2011 $3450
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Report
Report

Marketing to Australian Mums: getting through to the gatekeepers

Mums are one of the most profitable, sought-after segments in the FMCG industry; yet, traditional strategies for targeting mums have become outdated and irrelevant. This report identifies the key influences driving Australian mums’ product choices

Published By Datamonitor
13 Sep 2011 $3450
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Brief
Brief

Trends in Personal Care: Consumer Habits and Preferences

This content was presented by Datamonitor at the NutriCosmetic Summit Asia (August 24, 2011) and Nutracon Asia (August 25, 2011) in Hong Kong. It explores some of the major issues driving consumer habits and preferences in the personal care sector

Published By Datamonitor
18 Sep 2011 $400
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Report
Report

Best Practice in Corporate Social Responsibility

In this "age of responsibility," adopting a best-in-class strategy in corporate social responsibility (CSR) can earn an FMCG company genuine competitive advantage. This research covers what CSR is, why it is important, and how it is best utilized.

Published By Datamonitor
19 Sep 2011 $2795
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