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Report
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Covering topics such as brand loyalty, consumers' propensity to experiment, the appeal of authenticity, and trading-up prevalence, this report is a comprehensive guide to the Sensory mega-trend and how it influences global consumers
Published By Datamonitor
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07 Jul 2009 |
$3995
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Report
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This report identifies the key issues and trends influencing Australian shopper choices at each stage of the ‘path to purchase,’ in recognition that grocery shopping is a fluid journey with various touchpoints, both in and out of the physical store.
Published By Datamonitor
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30 Jun 2012 |
$3450
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Report
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Mums are one of the most profitable, sought-after segments in the FMCG industry; yet, traditional strategies for targeting mums have become outdated and irrelevant. This report identifies the key influences driving Australian mums’ product choices
Published By Datamonitor
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13 Sep 2011 |
$3450
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Report
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Global consumers are adjusting their product preferences in line with growing ethical consciousness. This report is a comprehensive guide that details how issues of ethicality and sustainability are affecting consumers' household product choices
Published By Datamonitor
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12 May 2011 |
$3450
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Report
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Organics are a fast growing niche within Australia's grocery sector, as consumers strive to make healthier and more ethical choices. This report explores the diverse consumer values that inform the decision to buy - or not to buy - organic products.
Published By Datamonitor
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15 Nov 2011 |
$3450
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Company Report
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Assesses the plethora of issues leading to the growing sensitivity surrounding the use of palm oil in consumer packaged goods. The case study also explores some of the main industry players it has affected, followed by conclusions and implications
Published By Datamonitor
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11 Jan 2011 |
$295
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Report
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Private label products have entered a defining era in Australian grocery shopping. This report explores the opportunities and challenges presented by the proliferation of private label in Australia, with particular emphasis on consumer preferences
Published By Datamonitor
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08 Dec 2011 |
$3450
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Report
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Explores in detail the consumer, product and market trends in household care private label brand purchases. It covers shoppers' deepening desire for value and their relative attachment to manufacturer versus private label brands.
Published By Datamonitor
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31 Jan 2011 |
$3450
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences Asia Pacific consumers. It covers important consumer and marketing topics such as cocooning, nostalgia, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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18 Dec 2009 |
$1595
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Report
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Covering important trend topics such as ethical consumerism, digital lifestyles, personal connections, and curated consumption, this report is a comprehensive guide to the Connectivity mega-trend and how it influences Asia Pacific consumers
Published By Datamonitor
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22 Dec 2009 |
$1595
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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