Insight on Household Products

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Type Product title / description Pub Price
Case Studies
Case Studies

Online Social Gaming Case Study: A Viable CPG Marketing Opportunity?

This case study examines how online social gaming has been a key growth story of 2010. It explores the opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies.

Published By MarketLine
03 Mar 2011 $495
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Report
Report

Brand Positioning in the Indian Consumer Goods Industry: Successful Strategies and Best Practice

This report identifies eight main platforms that have formed the basis of the most significant products launches in Indian market. Through case studies, the report examines the best-in-class innovations and marketing strategy of 25 brands.

Published By Datamonitor
07 Mar 2011 $1495
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Brief
Brief

Product Insights: Global Tradeshow Update – BioFach 2011

The Global Trade Show Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the BioFach event held in Nuremberg, Germany.

Published By Datamonitor
24 Mar 2011 $400
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Case Studies
Case Studies

Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales

This case study examines how Fairy Liquid has enjoyed a particularly successful year in 2010 and how this has been attributed to a nostalgic marketing campaign to celebrate the 50th anniversary of the brand.

Published By MarketLine
28 Mar 2011 $495
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Brief
Brief

Fairy Liquid Case Study: Using evocative marketing techniques to boost product sales

This case study examines how Fairy Liquid has enjoyed a particularly successful year in 2010 and how this has been attributed to a nostalgic marketing campaign to celebrate the fiftieth anniversary of the brand.

Published By Datamonitor
28 Mar 2011 $400
Buy
Case Studies
Case Studies

US Laundry Care Market Case Study: How Leading Manufacturers Can Enhance Perceptions of Value

This case study examines how consumer buying behavior in the US laundry care sector was impacted by the recession, and how the Dial Corporation and Procter & Gamble looked to capitalize on these changing shopping habits.

Published By MarketLine
29 Mar 2011 $495
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Brief
Brief

US Laundry Care Market Case Study: How leading manufacturers can enhance perceptions of value

This case study examines how consumer buying behavior in the US laundry care sector was impacted by the recession, and how the Dial Corporation and Procter & Gamble looked to capitalize on these changing shopping habits.

Published By Datamonitor
29 Mar 2011 $400
Buy
Brief
Brief

Product Insights: Global Product Innovation Update, March 2011

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America and Asia-Pacific.

Published By Datamonitor
31 Mar 2011 $400
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Brief
Brief

Product Insights: Global Tradeshow Update – NOPE 2011

The Global Trade Show Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the NOPE event held in London, UK.

Published By Datamonitor
21 Apr 2011 $400
Buy
Brief
Brief

Product Insights: Global Product Innovation Update, April 2011

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America and Asia-Pacific.

Published By Datamonitor
22 Apr 2011 $400
Buy

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