This case study is part of Datamonitor Consumer’s Successes and Failures research and explores the successful launch of Quaker Oat So Simple Porridge Pots in the UK.
With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.
This case study focuses on Five Guys, a US-based fast food chain that has achieved strong growth due to its successful franchising efforts. The company has performed well in the downturn due to its focus on a limited menu of quality foods.
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