Ready meals are often characterized by their convenience benefits. However, changing consumer needs, scientific progress and an increasingly competitive marketplace are uncovering a breadth of opportunities for new and existing players.
With the growing prevalence of obesity among children, and rising media fuelled awareness among parents, kids' nutrition has become a key concern to society. This report looks at kids' nutrition in detail and analyzes its impact on CPG players.
Awarded the ‘Best New Idea’ at the Food & Drink Expo 2012, Eat Balanced has focused on providing an ‘ingredients solution’ to removing the ‘guilt’ factor associated with consuming ‘junk food’, while claiming not to compromise on taste.
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