This report is part of a wider series of three reports covering the major categories of the alcoholic drinks market globally. It tracks the key market developments and consumer trends within the wine market.
This report tracks the key market trends, and presents an analysis of Indian consumers’ attitudes and preferences towards consumption of alcoholic beverages, in order to identify opportunities in both on-trade and off-trade channels.
This report looks at the multifaceted issues of health and alcohol and how alcoholic beverage manufacturers can best harness one of the key structural forces influencing the alcoholic beverage market.
This case study is part of Datamonitor Consumer's Successes and Failures research and explores how Spodee – "a fortified wine with highproof moonshine" – has successfully balanced novelty with familiarity to appeal to recessionary consumers.
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