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Brief
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Pear cider is currently enjoying a renaissance in the UK, as this month's Product Alert reveals. Revived by clever marketing, the beverage has achieved success as a less sweet alternative to apple cider.
Published By Datamonitor
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25 Sep 2009 |
$200
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Report
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This report is a comprehensive guide to the Comfort mega-trend and how it influences consumers globally. It covers important consumer and marketing topics such as cocooning, nostalgia, simplicity, fear, trust and economic downturn induced uncertainty
Published By Datamonitor
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29 Sep 2009 |
$3995
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Report
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Age Complexity is one of 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental because they set the preconditions for marketplace success
Published By Datamonitor
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29 Sep 2009 |
$3995
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Brief
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This month's Drinks MarketWatch looks at how the Australian government has launched plans to make the nation healthier, attacking binge drinking in particular. While this preventative approach is necessary, it poses key challenges to the industry.
Published By Datamonitor
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30 Sep 2009 |
$200
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Company Report
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This case study looks at Guinness and how it has coped with the threats to the beer market. Diageo has made a concerted effort to promote the brand in its anniversary year, concentrating on undertaking a range of marketing initiatives.
Published By Datamonitor
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02 Oct 2009 |
$295
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Report
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From food and alcohol to personal and household care, this report examines in detail how Russian consumers' attitudes and behaviors are changing amid the recession. It outlines the key considerations for both FMCG manufacturers and retailers
Published By Datamonitor
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08 Oct 2009 |
$1495
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Report
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Income Complexity is one of the 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental as they set the pre-conditions for marketplace success
Published By Datamonitor
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20 Oct 2009 |
$3995
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Brief
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Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated a re-evaluation of how high-end goods such as luxury wines are marketed in the country, as this month's Product Alert reveals.
Published By Datamonitor
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22 Oct 2009 |
$200
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Brief
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This month's Drinks MarketWatch finds that manufacturers have begun to exploit the growth of energy drinks by introducing products designed to have the opposite effect and relax the user targeting consumers under pressure in today's stressful world.
Published By Datamonitor
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30 Oct 2009 |
$200
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Report
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Covering topics such as product safety, functional foods, financial and emotional wellbeing, appearance anxiety and product labelling, this report is a comprehensive analysis about how the health mega-trend influences Asia Pacific consumers
Published By Datamonitor
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09 Nov 2009 |
$1595
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
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Company reports provide detailed company evaluations.
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Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.