Insight on Beverages - Alcoholic

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Type Product title / description Pub Price
Case Studies
Case Studies

Online Social Gaming Case Study: A Viable CPG Marketing Opportunity?

This case study examines how online social gaming has been a key growth story of 2010. It explores the opportunities both in sponsorship of existing mass-market social games, and in creating brand-focused games to develop social media strategies.

Published By MarketLine
03 Mar 2011 $495
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Brief
Brief

MarketWatch Drinks - March 2011

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis and opinion from Europe, North America, South and Central America and Asia-Pacific.

Published By Datamonitor
18 Mar 2011 $400
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Report
Report

Alcoholic Beverage Consumer Trends In the US: Winning Strategies In A New Decade

This report provides a short- and long-term focus on the key trends in the US alcoholic beverage market that will have the most influence on new product development, product positioning and marketing activities over the next decade

Published By Datamonitor
21 Mar 2011 $3450
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Brief
Brief

Product Insights: Global Tradeshow Update – BioFach 2011

The Global Trade Show Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the BioFach event held in Nuremberg, Germany.

Published By Datamonitor
24 Mar 2011 $400
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Brief
Brief

Product Insights: Global Tradeshow Update – IFE 2011

The Global Trade Show Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the International Food Event (IFE) held in London, UK.

Published By Datamonitor
31 Mar 2011 $400
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Brief
Brief

Product Insights: Global Product Innovation Update, March 2011

Datamonitor's Global Product Innovation Update provides you with the latest product news and trends in the consumer packaged goods industry from Europe, North America, South and Central America and Asia-Pacific.

Published By Datamonitor
31 Mar 2011 $400
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Brief
Brief

Aperol Case Study: Aligning an authentic Italian alcohol brand with contemporary consumer needs

This case study examines how the Aperol brand has achieved strong resonance among a geographically widening range of consumers despite its focus on the premium and on-trade aspects of the alcohol market in the middle of the global economic downturn.

Published By Datamonitor
12 Apr 2011 $400
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Brief
Brief

Product Insights: Global Tradeshow Update – Alimentaria 2011

The Global Trade Show Update is a review of the major consumer goods events from across the globe, as reported by Datamonitor's Product Launch Analytics (PLA) team. This edition focuses on the Alimentaria event held in Lisbon, Portugal.

Published By Datamonitor
14 Apr 2011 $400
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Brief
Brief

MarketWatch Drinks - April 2011

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis and opinion from Europe, North America, South and Central America and Asia-Pacific.

Published By Datamonitor
15 Apr 2011 $400
Buy
Report
Report

Health Concerns & Alcoholic Beverage Preferences: Implications for NPD

This report looks at the multifaceted issues of health and alcohol and how alcoholic beverage manufacturers can best harness one of the key structural forces influencing the alcoholic beverage market.

Published By Datamonitor
19 Apr 2011 $3450
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