Insight on Beverages - Alcoholic

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Type Product title / description Pub Price
Brief
Brief

Success: Bavaria 0.0% Lager

This case study is part of Datamonitor Consumer's Successes and Failures research. It explores how Dutch non-alcoholic beer brand Bavaria 0.0% has achieved high growth and tapped into opportunities in both Western and regional Muslim markets.

Published By Datamonitor
20 Apr 2015 $400
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Report
Report

The Top 10 Food and Drinks Companies

This report profiles the top 10 food and drink companies in the world. The aim is to assess how each of these companies is performing and to analyze their strategies for future growth.

Published By Datamonitor
15 Apr 2015 $2795
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Brief
Brief

Success: Fireball Whisky

This case study is part of Datamonitor Consumer’s Successes and Failures research, and explores how Fireball Whisky in the US implemented aggressive and unconventional marketing tactics to stake a claim to the shot occasion.

Published By Datamonitor
27 Mar 2015 $400
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Brief
Brief

Seize+Adapt Case Study: Wider applications for a weed killer easy-dose bottle

This case study is part of Datamonitor Consumer's Pack-Track Seize+Adapt research and explores how an easy-dose weed killer pack could potentially be used for other applications.

Published By Datamonitor
26 Mar 2015 $400
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Brief
Brief

Success: Bud Light Lime-A-Rita

This case study is part of Datamonitor Consumer's Successes and Failures research, and explores how Bud Light Lime-A-Rita combined the best of both worlds to reach new consumers and new occasions in the US market.

Published By Datamonitor
18 Mar 2015 $400
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Brief
Brief

Blurring Gender Boundaries in FMCG

An evolving consumer landscape has created valuable opportunities for certain product categories to target traditionally overlooked gender-based segments.

Published By Datamonitor
16 Mar 2015 $1995
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Report
Report

The Future of Packaging for Brand Impact and Shelf Presence

A new brand cannot succeed without packaging that both attracts shopper attention and tells the brand story in a way that compels a purchase. This report highlights the key areas of opportunity in package design for brand impact and shelf presence.

Published By Datamonitor
13 Mar 2015 $2795
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Brief
Brief

Next-Generation Marketing in Emerging Markets

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the importance of digital channels as a means for FMCG marketing in emerging markets, underlining challenges and establishing strategies for growth in this key area.

Published By Datamonitor
04 Mar 2015 $400
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Brief
Brief

Global Sugar Consumption: Perception Versus Reality

Sugar consumption is one of the most widely-cited factors in the global obesity epidemic. Consumers are generally aware of the need to cut down, but are struggling to do so. What are their knowledge barriers, and how can the industry help?

Published By Datamonitor
20 Feb 2015 $1995
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Report
Report

Ingredient Opportunities in Foodservice

The report provides an overview of the foodservice market and identifies new opportunities for ingredient manufacturers to supply the foodservice industry with healthy, tasty and more nutritious products.

Published By Datamonitor
13 Feb 2015 $2795
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