Insight on Beverages - Alcoholic

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Type Product title / description Pub Price
Brief
Brief

Success Case Study: Coors Light Summer Brew – Leveraging a Successful Seasonal Limited Edition

This case study is part of Datamonitor Consumer's Successes and Failures research. It explores how the popularity of Coors Light Summer Brew – the brand's first-ever seasonal extension – has paved the way for an updated launch in 2015.

Published By Datamonitor
30 Apr 2015 $400
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Brief
Brief

Spirits Innovation Update: Q1 2015

A snapshot of innovation that has been published by Datamonitor Consumer in the previous quarter, linking back to relevant consumer trends.

Published By Datamonitor
30 Apr 2015 $400
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Brief
Brief

Beer and Cider Innovation Update: Q1 2015

A snapshot of innovation that has been published by Datamonitor Consumer in the previous quarter, linking back to relevant consumer trends.

Published By Datamonitor
28 Apr 2015 $400
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Brief
Brief

Success Case Study: Bavaria 0.0% Lager - Overcoming Cultural and Religious Barriers

This case study is part of Datamonitor Consumer's Successes and Failures research. It explores how Dutch non-alcoholic beer brand Bavaria 0.0% has achieved high growth and tapped into opportunities in both Western and regional Muslim markets.

Published By Datamonitor
20 Apr 2015 $400
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Report
Report

The Top 10 Food and Drinks Companies

This report profiles the top 10 food and drink companies in the world. The aim is to assess how each of these companies is performing and to analyze their strategies for future growth.

Published By Datamonitor
15 Apr 2015 $2795
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Brief
Brief

Success Case Study: Fireball Whisky - Using Aggressive and Unconventional Marketing Tactics

This case study is part of Datamonitor Consumer’s Successes and Failures research, and explores how Fireball Whisky in the US implemented aggressive and unconventional marketing tactics to stake a claim to the shot occasion.

Published By Datamonitor
27 Mar 2015 $400
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Brief
Brief

Seize+Adapt Case Study: Wider applications for a weed killer easy-dose bottle

This case study is part of Datamonitor Consumer's Pack-Track Seize+Adapt research and explores how an easy-dose weed killer pack could potentially be used for other applications.

Published By Datamonitor
26 Mar 2015 $400
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Brief
Brief

Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

This case study is part of Datamonitor Consumer's Successes and Failures research, and explores how Bud Light Lime-A-Rita combined the best of both worlds to reach new consumers and new occasions in the US market.

Published By Datamonitor
18 Mar 2015 $400
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Brief
Brief

Blurring Gender Boundaries in FMCG

An evolving consumer landscape has created valuable opportunities for certain product categories to target traditionally overlooked gender-based segments.

Published By Datamonitor
16 Mar 2015 $1995
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Report
Report

The Future of Packaging for Brand Impact and Shelf Presence

A new brand cannot succeed without packaging that both attracts shopper attention and tells the brand story in a way that compels a purchase. This report highlights the key areas of opportunity in package design for brand impact and shelf presence.

Published By Datamonitor
13 Mar 2015 $2795
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