Insight on Beverages - Alcoholic

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Type Product title / description Pub Price
Brief
Brief

The Emerging Middle Classes

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the nature of the development of the emerging middle-class market across the developing world, underlining challenges and establishing strategies for market growth.

Published By Datamonitor
04 Aug 2014 $995
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Brief
Brief

Spirits Product Innovation Update – July 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
31 Jul 2014 $400
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Brief
Brief

Beer Product Innovation Update – July 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 Jul 2014 $400
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Report
Report

Targeting Consumer Need States

As consumers become ever more individual in their purchasing habits, and as FMCG manufacturers seek to make their products more specific, there is a growing focus on 'need states'. This report shows how to target specific consumer demands.

Published By Datamonitor
25 Jul 2014 $2795
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Report
Report

Neuromarketing Strategies for FMCG Companies

The cost of marketing and the failure rates of new product launches will inevitably push FMCG manufacturers towards alternative solutions. Neuromarketing techniques can be used to refine product development and improve demographic targeting.

Published By Datamonitor
04 Jul 2014 $2795
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Brief
Brief

The Challenge at the Bottom of the Pyramid

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the nature of the so-called "bottom of the pyramid" market among the world's poorest consumers, underlining challenges and establishing strategies for market growth.

Published By Datamonitor
03 Jul 2014 $995
Buy
Brief
Brief

Spirits Product Innovation Update – June 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
29 Jun 2014 $400
Buy
Brief
Brief

Beer Product Innovation Update – June 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
28 Jun 2014 $400
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Report
Report

TrendSights: Moderation & Avoidance

This report analyzes how the Moderation & Avoidance sub-trend is shaping the consumer and innovation landscape. It examines how the FMCG industry is addressing consumer demand for moderated consumption of and abstention from ingredients and products.

Published By Datamonitor
20 Jun 2014 $3450
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Case Studies
Case Studies

Relaxing times for Suntory: Company set to reap benefits of resurgent US bourbon market after Beam Inc. acquisition

This case study analyzes Suntory's acquisition of Beam Inc.; evaluating the past financial performance of both companies and assessing their compatibility. It also focuses on the US bourbon market and Beam Inc.'s positioning within it.

Published By MarketLine
04 Jun 2014 $495
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