Insight on Beverages - Alcoholic

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Type Product title / description Pub Price
Brief
Brief

Successes and Failures Case Study: Kirin Ichiban Frozen Beer

This case study explores Kirin's successful launch of a newly developed proprietary technology called "frozen agitation," which adds a whipped and frozen top to Kirin Ichiban beer – a concept that has proven to be internationally transferrable.

Published By Datamonitor
16 Apr 2014 $400
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Brief
Brief

ForeSights: Cocktail Condiments

This case study is part of Datamonitor Consumer's ForeSights research and explores the potential for cocktail-flavored concentrates in the fast-moving consumer goods industry.

Published By Datamonitor
08 Apr 2014 $400
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Brief
Brief

TrendBites: Issue 21, April 2014

A snapshot of stories shaping the FMCG industry.

Published By Datamonitor
03 Apr 2014 $400
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Case Studies
Case Studies

Regional beer market: A changing landscape

This case study gives an insight into the fast growing market for regional beer in Europe. Regional brewers have been performing strongly over the last five years while the beer mass-producers, have overcome a period of declining income.

Published By MarketLine
02 Apr 2014 $495
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Brief
Brief

Successes and Failures Case Study: Miller Chill

This case study explores the circumstances behind the recent discontinuation of Miller Chill, and the related emergence of new upscale beers in the MillerCoors line-up that deliver more refined flavor refreshment.

Published By Datamonitor
31 Mar 2014 $400
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Brief
Brief

Successes and Failures Case Study: Carlsberg Citrus

This case study explores Carlsberg's successful launch of a new low alcohol beer blended with natural limes in the UK. The initial success of Carlsberg Citrus has since prompted a further brand extension: Carlsberg Blackcurrant.

Published By Datamonitor
31 Mar 2014 $400
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Brief
Brief

Spirits Product Innovation Update – March 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
27 Mar 2014 $400
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Brief
Brief

Beer Product Innovation Update – March 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
27 Mar 2014 $400
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Report
Report

New Strategies in Building Profitable Brand Extensions

Given the tendency of new product launches to fail, trading on the reputation of an existing brand with an extension product is an extremely attractive option for FMCG. This report examines brand extension strategies and how to make them work.

Published By Datamonitor
21 Mar 2014 $2795
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Report
Report

Consumer and Innovation Trends in Flavored Alcoholic Beverages 2014

Flavored alcoholic beverage (FAB) innovations draw inspiration not only from spirits but also beer and wine, making this one of the most dynamic categories in the alcohol sector.

Published By Datamonitor
19 Mar 2014 $3450
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