Insight on Consumer Packaged Goods

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Type Product title / description Pub Price
Premium Report
Premium Report

Recovery from Recession: Ten Trends for 2010

This slide deck introduces ten consumer trends for the FMCG and retail markets that will shape behavior at the start of the new decade.

Published By Datamonitor
15 Mar 2010 $1995
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Company Report
Company Report

Britannia NutriChoice Case Study: Realigning a successful health positioning with the demands of changing lifestyles of Indians

The case study enumerates how Britannia NutriChoice has offered a range of innovative products on a 'health with taste and vitality' platform to Indian consumers, who always perceived healthy foods to be low on taste and flavor.

Published By Datamonitor
14 Apr 2010 $295
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Report
Report

Consumer Trends in India: Opportunities in Health and Wellness Food & Beverages

This report analyzes changing consumer attitudes towards consumption of food and beverages with health and wellness claims. It also outlines opportunities for FMCG companies in terms of emerging product categories, need states and target consumers.

Published By Datamonitor
15 Apr 2010 $1495
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Company Report
Company Report

DiGiorno Case Study: capitalizing on consumers' trading down behaviors

DiGiorno Pizza has performed well during the recession, consistently posting strong sales growth. This case study looks at how the brand has positioned itself as a viable and cheaper alternative to both restaurant and takeaway pizza.

Published By Datamonitor
22 Apr 2010 $295
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Company Report
Company Report

Popchips Case Study: establishing a healthier snack brand in a crowded market

The healthy potato chip brand Popchips has grown significantly since its 2007 founding. This case study looks at how the brand has been able to establish itself in the crowded snacking market through the promotion of a healthier, tasty potato chip.

Published By Datamonitor
22 Apr 2010 $295
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Company Report
Company Report

Innocent Drinks Case Study: capitalizing on the health trend in the smoothie category

Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category and assesses Innocent's achievements as it copes with recession, competition and takeovers.

Published By Datamonitor
26 Apr 2010 $295
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Report
Report

Emerging opportunities in Indian Ready To Eat foods market

This report analyzes changing consumer attitudes towards consumption of ready to eat foods. It also identifies opportunities for FMCG companies in terms of marketing communication, consumption occasions, product packaging and target consumers.

Published By Datamonitor
27 Apr 2010 $1495
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Brief
Brief

Global New Product Alert - April 2010

News that soft drinks continue to show resilience in the face of the recession features in this month's edition of Global New Product Alert. Industry sales reportedly rose 2% in 2009 to GBP8.5 billion, largely fueled by strong on-trade performance.

Published By Datamonitor
30 Apr 2010 $200
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Brief
Brief

MarketWatch: Food - May 2010

The constant search for new breakthrough functional ingredients shows no sign of abating, as this month's Food MarketWatch shows. This includes a new yogurt that promises to lower body fat and increase muscle, aiming to have resonance with consumers.

Published By Datamonitor
06 May 2010 $200
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Brief
Brief

MarketWatch: Drinks - May 2010

This month's Drinks MarketWatch focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market.

Published By Datamonitor
06 May 2010 $200
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