Insight on Consumer Packaged Goods

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Type Product title / description Pub Price
Report
Report

Global Consumer Trends: Income Complexity

Income Complexity is one of the 10 mega-trends Datamonitor has identified as having a substantive impact on the marketing landscape. An intuitive understanding of these mega-trends is fundamental as they set the pre-conditions for marketplace success

Published By Datamonitor
20 Oct 2009 $3995
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Brief
Brief

Product Alert - October 2009

Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated a re-evaluation of how high-end goods such as luxury wines are marketed in the country, as this month's Product Alert reveals.

Published By Datamonitor
22 Oct 2009 $200
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Company Report
Company Report

Relaxation Drinks Case Study: providing an antidote to stress with an anti-energy drinks offering

The relaxation drinks sector is small but growing, capitalizing on consumer needs for calming products to help them through stressful times. This case study looks at the potential of the sector and at two key players, Drank and Slow Cow.

Published By Datamonitor
23 Oct 2009 $295
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Report
Report

The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In The UAE and Saudi Arabia

From food and beverages to personal and household care, this report examines in detail how Saudi Arabian & UAE consumers' attitudes and behaviors are changing amid the recession. It outlines key considerations for both FMCG manufacturers and retailers

Published By Datamonitor
27 Oct 2009 $1495
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Company Report
Company Report

Australian Retail Grocery Market Case Study: challenging the dominance of Coles and Woolworths

This case study focuses on the Australian retail sector. While Woolworths and Coles dominate the market, they are threatened by the growth of both Aldi, increasingly seen as a destination shop as well as Costco which has recently entered the market.

Published By Datamonitor
29 Oct 2009 $295
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Company Report
Company Report

Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain

This case study looks at two recent rebranding failures, Vegemite's brand extension and Tropicana's repackaging efforts, as well as Cadbury's gradual de-emphasis of the Dairy Milk megabrand, to assess why rebranding efforts often fail.

Published By Datamonitor
29 Oct 2009 $295
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Brief
Brief

MarketWatch: Personal Care - November 2009

This month's Personal Care MarketWatch finds that while natural based products remain popular ones that offer scientific upgrades also continue to make waves. These include natural soaps along with creams containing scientific breakthrough formulas.

Published By Datamonitor
30 Oct 2009 $200
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Brief
Brief

MarketWatch: Drinks - November 2009

This month's Drinks MarketWatch finds that manufacturers have begun to exploit the growth of energy drinks by introducing products designed to have the opposite effect and relax the user targeting consumers under pressure in today's stressful world.

Published By Datamonitor
30 Oct 2009 $200
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Brief
Brief

MarketWatch: Food - November 2009

This month's Food MarketWatch finds that functional foods are moving in new directions with the launch of a range of cookies that claim to have skin-enhancing qualities. This shows the possibilities of introducing foods that offer quick health fixes.

Published By Datamonitor
30 Oct 2009 $200
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Company Report
Company Report

Cowshed Case Study: maintaining a professional and natural skincare brand

This case study looks at the personal care brand Cowshed, which has benefited from growing demand for natural ingredients and has also capitalized on the growth of mood enhancing products with a range of exclusively available products.

Published By Datamonitor
03 Nov 2009 $295
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