Insight on Consumer Packaged Goods

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Type Product title / description Pub Price
Company Report
Company Report

Wrigley's 5 Gum Case Study: remaining competitive in the gum market through a multi-sensory offering

This case study looks at Wrigley and how the company has maintained its leading position in the gum market by focusing on innovation. Its latest product launch, 5 has been particularly successful in marketing a multi-sensory offering to young adults.

Published By Datamonitor
11 Aug 2009 $295
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Report
Report

Whey Protein Market Opportunities

Advances in processing technologies have expanded the commercial use of whey proteins, which contain all the essential amino acids and have the highest protein quality rating among other proteins. This report examines current and future innovation.

Published By Datamonitor
25 Jan 2013 $2795
Buy
Company Report
Company Report

Wheaties Fuel Cereal Case Study: re-energizing a stalling cereal brand

The Wheaties cereal brand has experienced a recent downturn in sales, leading General Mills to review its brand strategy. This case study looks at Wheaties Fuel and how the product is being marketed as the first cereal designed specifically for men.

Published By Datamonitor
17 Aug 2009 $295
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Brief
Brief

What Does Today's Data Say About Tomorrow's Weight Management Market?

This presentation was given at the Weight Management 2011 webinar on November 9, 2011. Focused on the US, it provides an overview of where the weight management market is today including consumer attitudes and trends, and where the market is going.

Published By Datamonitor
18 Nov 2011 $400
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Report
Report

Weight Management Trends & Behaviors: Beyond Dieting & Obesity

This report examines consumer attitudes, values, perceptions and behaviors towards their health and weight, focusing on dietary intake and other lifestyle habits. It also covers their expectations and perceptions of the weight management industry

Published By Datamonitor
04 Oct 2010 $3450
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Company Report
Company Report

Viva Paper Towels Case Study: Broadening Usage Occasions Without Changing the Product

This case study examines how authentic endorsements changed deeply-entrenched beliefs about household cleaning, drawing on product versatility to drive new occasions

Published By Datamonitor
27 Jul 2010 $295
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Company Report
Company Report

Vaseline Case Study: creating stand out appeal in the body skincare market

This case study focuses on Unilever's Vaseline skincare brand and examines how it has successfully retained a leadership position in the body skincare market by focusing on the dry skin care problems of a broad consumer demographic.

Published By Datamonitor
10 Mar 2010 $295
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Brief
Brief

US Laundry Care Market Case Study: How leading manufacturers can enhance perceptions of value

This case study examines how consumer buying behavior in the US laundry care sector was impacted by the recession, and how the Dial Corporation and Procter & Gamble looked to capitalize on these changing shopping habits.

Published By Datamonitor
29 Mar 2011 $400
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Case Studies
Case Studies

US Laundry Care Market Case Study: How Leading Manufacturers Can Enhance Perceptions of Value

This case study examines how consumer buying behavior in the US laundry care sector was impacted by the recession, and how the Dial Corporation and Procter & Gamble looked to capitalize on these changing shopping habits.

Published By MarketLine
29 Mar 2011 $495
Buy
Brief
Brief

Unit-dose Packaging Case Study: How manufacturers are adapting to demands for greater convenience in the personal care sector

Unit-dose packs align well with convenience trends and can command premium prices. However, as they are also costly and technically complex, those products that offer real performance benefits over standard formats are most likely to succeed.

Published By Datamonitor
17 Jun 2011 $400
Buy

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