Insight on Consumer Packaged Goods

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Type Product title / description Pub Price
Brief
Brief

Make-Up Product Innovation Update – April 2014

A snapshot of innovation that has been published by Datamonitor Consumer in the previous month, linking back to relevant consumer trends.

Published By Datamonitor
28 Apr 2014 $400
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Report
Report

Mainstream Lager: Re-engaging with LDA-24s

This report is a response to a number of requests from Datamonitor’s clients for a “deep dive” into LDA-24 and the drivers behind lager losing its appeal and its ability to recruit and motivate new consumers to drink lager.

Published By Datamonitor
27 Apr 2012 $3450
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Brief
Brief

Magic Packaging in Drinks, Water, and Juice

This webinar uses the Seize+Adapt philosophy to demonstrate opportunities, using our innovation packaging tool Pack-Track to dive into the detail and demonstrate how something works. Watch the webinar recording: http://bit.ly/magic-packaging.

Published By Datamonitor
30 May 2013 $400
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Brief
Brief

Lunchables Case Study: Realigning a brand with the confluence of children's health and convenience needs

This case study examines how Lunchables has repositioned itself amid today’s anti-obesity era to capitalize on rising consumer health consciousness. In doing so, the brand has reignited falling sales, finishing 2010 with its best ever growth trends.

Published By Datamonitor
11 Jul 2011 $400
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Brief
Brief

Location-based Mobile Apps Case Study: Harnessing location-aware technology in CPG mobile marketing

This case study examines the growth of location-based mobile apps, primarily in the US, and assesses how consumer packaged goods marketers can best harness them in their product marketing as well as looking at the barriers holding back take-off.

Published By Datamonitor
05 May 2011 $400
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Case Studies
Case Studies

Location-Based Mobile Apps Case Study: Harnessing Location-Aware Technology in CPG Mobile Marketing

This case study examines the growth of location-based mobile apps, primarily in the US, and assesses how consumer packaged goods marketers can best harness them in their product marketing as well as looking at the barriers holding back take-off.

Published By MarketLine
05 May 2011 $495
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Report
Report

Little Emperor Syndrome: The Changing Face of Chinese Consumerism

This NCI presentation examines the so-called Little Emperors, those young Chinese now in their 20s who were the first generation under the 1979 one-child policy, and why they are important as consumers and trendsetters in a rapidly evolving market.

Published By Datamonitor
10 Dec 2010 $4495
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Brief
Brief

Let's Turn on the GAS

This Pack-Track presentation, delivered on September 26, 2012, investigates glass, aluminum, and steel (GAS) applications in packaging innovation and looks at how their "bite back" is shaping up. Watch the webinar recording: http://bit.ly/gaswebinar

Published By Datamonitor
26 Sep 2012 $400
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Brief
Brief

Lessons From Innovators: What do Today’s New Product Innovations Tell us About the Future of Natural Beauty?

The latest issues and developments in the world of natural beauty are the subject of this presentation that was originally given on June 18, 2013 at the HBA Global Expo in New York.

Published By Datamonitor
05 Jul 2013 $400
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Company Report
Company Report

Lawson's Traditional Bread Case Study: weaving authenticity throughout the entire marketing mix

An Australian focused case study examining how consistent brand positioning can create compelling cut-through and credibility in a cluttered and highly-competitive category

Published By Datamonitor
27 Jul 2010 $295
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