Insight on Consumer Packaged Goods

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Type Product title / description Pub Price
Company Report
Company Report

Skyy Vodka Case Study: creating differentiation in the premium vodka market

This case study focuses on one of the leading brands in the buoyant US vodka market, namely Skyy Vodka, and how the brand has retained high growth due to its stand-out packaging, premium production processes and innovative marketing.

Published By Datamonitor
13 Nov 2009 $295
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Company Report
Company Report

Energy Shots Case Study: creating a new market in the energy drinks sector

This case study looks at energy shots which have emerged in the last five years as a viable alternative to energy drinks. While the market was initially driven by smaller players, larger companies have entered the market due to its growing potential.

Published By Datamonitor
12 Nov 2009 $295
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Report
Report

Profiting From Consumer Mega-Trends in Asia Pacific: Health

Covering topics such as product safety, functional foods, financial and emotional wellbeing, appearance anxiety and product labelling, this report is a comprehensive analysis about how the health mega-trend influences Asia Pacific consumers

Published By Datamonitor
09 Nov 2009 $1595
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Company Report
Company Report

Cowshed Case Study: maintaining a professional and natural skincare brand

This case study looks at the personal care brand Cowshed, which has benefited from growing demand for natural ingredients and has also capitalized on the growth of mood enhancing products with a range of exclusively available products.

Published By Datamonitor
03 Nov 2009 $295
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Brief
Brief

MarketWatch: Drinks - November 2009

This month's Drinks MarketWatch finds that manufacturers have begun to exploit the growth of energy drinks by introducing products designed to have the opposite effect and relax the user targeting consumers under pressure in today's stressful world.

Published By Datamonitor
30 Oct 2009 $200
Buy
Brief
Brief

MarketWatch: Food - November 2009

This month's Food MarketWatch finds that functional foods are moving in new directions with the launch of a range of cookies that claim to have skin-enhancing qualities. This shows the possibilities of introducing foods that offer quick health fixes.

Published By Datamonitor
30 Oct 2009 $200
Buy
Brief
Brief

MarketWatch: Personal Care - November 2009

This month's Personal Care MarketWatch finds that while natural based products remain popular ones that offer scientific upgrades also continue to make waves. These include natural soaps along with creams containing scientific breakthrough formulas.

Published By Datamonitor
30 Oct 2009 $200
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Company Report
Company Report

Australian Retail Grocery Market Case Study: challenging the dominance of Coles and Woolworths

This case study focuses on the Australian retail sector. While Woolworths and Coles dominate the market, they are threatened by the growth of both Aldi, increasingly seen as a destination shop as well as Costco which has recently entered the market.

Published By Datamonitor
29 Oct 2009 $295
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Company Report
Company Report

Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain

This case study looks at two recent rebranding failures, Vegemite's brand extension and Tropicana's repackaging efforts, as well as Cadbury's gradual de-emphasis of the Dairy Milk megabrand, to assess why rebranding efforts often fail.

Published By Datamonitor
29 Oct 2009 $295
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Report
Report

The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In The UAE and Saudi Arabia

From food and beverages to personal and household care, this report examines in detail how Saudi Arabian & UAE consumers' attitudes and behaviors are changing amid the recession. It outlines key considerations for both FMCG manufacturers and retailers

Published By Datamonitor
27 Oct 2009 $1495
Buy

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