Technology companies are developing products and services to harness the opportunities represented by environmentally conscious consumers
Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.
In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. Jobs resigned from the company in August 2011, and died in October 2011.
An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?
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