Insight on Technology and Services

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Type Product title / description Pub Price
Case Studies
Case Studies

Unmanned Aerial Vehicles: The economic case for drones

Analysis of the potential market for unmanned aerial vehicles (UAVs) particularly in the US. It examines their applications in the military and private sectors, and the potential benefits and limitations.

Published By MarketLine
20 Jun 2014 $495
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Case Studies
Case Studies

From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector

This case study looks at the phenomenon that is big data analytics, and analyzes how the retail sector has incorporated it with loyalty programs to drive their customer relationship management (CRM) business strategies.

Published By MarketLine
15 Apr 2014 $495
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Case Studies
Case Studies

Cult of the CEO: More than a job title?

This case study examines the role of the CEO in the age of personality, how their perceived importance is reflected in their remuneration packages, and analyzes the reputation of several well-known CEOs.

Published By MarketLine
25 Mar 2014 $495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
11 Feb 2014 $495
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Case Studies
Case Studies

Bitcoin: Pseudo-currency or the future?

This case study reviews Bitcoin, analyzing how it is evolving away from its origins as a decentralized currency. It demonstrates that it is subject to the whims of government fiscal policy and third party financial irresponsibility.

Published By MarketLine
03 Oct 2013 $495
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Case Studies
Case Studies

Alibaba: China's answer to eBay and Amazon

Alibaba has grown to one of China’s largest e-commerce providers. An IPO is approaching in the near future, with an estimated value between $60-120bn. In terms of transaction volumes, the company easily surpasses both eBay and Amazon globally.

Published By MarketLine
06 Sep 2013 $495
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Case Studies
Case Studies

Google Inc.: The Nexus program

Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.

Published By MarketLine
17 Jan 2013 $495
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Case Studies
Case Studies

Lenovo Group: Innovation and expansion in the digital age

In October 2012, reports suggested that Lenovo had become the world’s top PC maker based on shipments. This case study aims to evaluate how Lenovo has grown from a small start-up company in China, to a powerful global IT hardware player.

Published By MarketLine
28 Nov 2012 $495
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Case Studies
Case Studies

Apple Inc.: The Steve Jobs Effect

In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. Jobs resigned from the company in August 2011, and died in October 2011.

Published By MarketLine
29 Feb 2012 $495
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Case Studies
Case Studies

Rakuten Case Study: Global e-Retail Expansion Strategy

Rakuten manages a huge portal with 18,000 merchants and 18 million products, generating yearly revenues of around $3.9 billion. With its vision of boardless commerce, it aspires to become the number one Internet services company in the world.

Published By MarketLine
09 Jan 2012 $495
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