Insight on Retailing

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Type Product title / description Pub Price
Case Studies
Case Studies

Sainsbury's and Tesco: Retaining market share during the credit crunch

Tesco and Sainsbury’s are two of the "big four" supermarkets in the UK. The current credit crunch has affected UK shoppers since 2008, squeezing their household expenditure. Both supermarkets have fought to retain market share and customers.

Published By MarketLine
16 Oct 2012 $495
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Case Studies
Case Studies

Marks & Spencer: Sustainability as an effective business strategy

In 2007, Marks & Spencer launched its Plan A strategy with the aim of becoming the world's most environmentally sustainable retailer by 2015. This case study examines Plan A, its implementation, success, and the impact it has had on the business.

Published By MarketLine
05 Oct 2012 $495
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Case Studies
Case Studies

Activision Blizzard: Blockbuster success on console and PC

The formation of Activision Blizzard in 2008 saw two heavyweights of the video games industry come together. Both Activision and Blizzard have achieved great success in their fields, and have contributed to the rise of a veritable gaming superpower.

Published By MarketLine
04 Oct 2012 $495
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Case Studies
Case Studies

Barbie Fails in the China Market: Mattel's inability to localize the Barbie brand

Mattel opened its largest Barbie store in Shanghai in March 2009. The store closed two years later, having made continual losses. Looking at Mattel’s inability to localize the brand, it was the absence of a realistic strategy that led to its failure.

Published By MarketLine
06 Sep 2012 $495
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Brief
Brief

Blue Inc | Verdict Company Briefing

A new one-stop destination for unique data and opinion on Blue Inc's clothing offer. Targeted at retailers, and stakeholders to the retailer, we assess its clothing performance, strategic direction and provide Verdict's view on its future.

Published By Verdict
06 Aug 2012 $400
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Case Studies
Case Studies

Ideeli: The growth of the flash sale website

Ideeli was founded in 2006. Just five years later, in 2011, it was ranked the fastest growing private company in the US by Inc. magazine. This case study examines the rise of Ideeli and possible issues the company may face going forward.

Published By MarketLine
11 Jul 2012 $495
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Case Studies
Case Studies

H&M Hennes & Mauritz: Collaboration with designers

H&M began its first designer collaboration in 2004. Since that time the company has gone on to collaborate with a number of designers on a yearly basis. This case study examines these collaborations and how successful they have been.

Published By MarketLine
11 Jul 2012 $495
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Case Studies
Case Studies

Microsoft Xbox: How Microsoft challenged the dominance of Nintendo and Sony

In 2001, Microsoft entered the games consoles market, releasing the Xbox. This gave the compay a firm footing in the market and the success of its follow-up console,the Xbox 360, has made it a serious competitor to Nintendo and Sony.

Published By MarketLine
20 Jun 2012 $495
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Case Studies
Case Studies

Sponsorship and sport: A marriage of convenience

With both sponsors and sponsees becoming increasingly aware of the mutually positive effects of sponsorship, the link between sport and big business looks set to become stronger still.

Published By MarketLine
08 May 2012 $495
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Case Studies
Case Studies

Netflix Inc: Can it succeed in the UK?

Netflix Inc. launched its online streaming service in the UK in January 2012 after a series of publicity blunders, which saw the company lose 800,000 subscribers. This report explores whether or not Netflix is capable of succeeding in the UK market.

Published By MarketLine
14 Mar 2012 $495
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