Insight on Retailing

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Type Product title / description Pub Price
Case Studies
Case Studies

Microsoft Xbox One: The battle against Sony PlayStation 4

This case study analyzes the battle thus far between the Xbox One and PS4 in terms of strategies employed, how these have been shaped by the previous generation of consoles, and how Microsoft can give itself a competitive advantage moving forward.

Published By MarketLine
15 Nov 2013 $495
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Case Studies
Case Studies

The fragrance industry: the success of product diversification

Fragrances have become an essential product and one which is targeted at a diverse range of consumers. This report provides analysis of the growing fragrance industry, and examines the marketing strategies deployed by players to target consumers.

Published By MarketLine
14 Nov 2013 $495
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Case Studies
Case Studies

NIKE, Inc.: Building a diverse business

This case study analyzes Nike's marketing and brand strategies and looks at how successful they have been in establishing the brand in various sports. The report also looks at how Nike has moved beyond sports and into casual clothing.

Published By MarketLine
30 Oct 2013 $495
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Case Studies
Case Studies

Supermarket fashion: a growing phenomenon

Many high street retailers are struggling during the economic downturn and this provides supermarkets such as Tesco, Asda and Sainsbury’s, the opportunity to establish their position as providers of good quality, cheap clothing wear.

Published By MarketLine
24 Oct 2013 $495
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Case Studies
Case Studies

Luxottica: Rise to power through extreme vertical diversification

Luxottica, with 70,000 employees and net sales reaching $9.1bn in 2012, is a global leader in the design, manufacture and distribution of eyewear. This case study looks at the global eyewear industry and reasons behind Luxottica's strong performance.

Published By MarketLine
17 Oct 2013 $495
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Case Studies
Case Studies

The music industry: The rise of digital music

The music industry has changed dramatically in the past 40 years: in 1973, LP/EPs and 8-Tracks made up 86% of the music industry’s revenues in the US, while in 2012 digital formats made up 54.8% of the US music industry’s revenues.

Published By MarketLine
19 Sep 2013 $495
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Case Studies
Case Studies

Alibaba: China's answer to eBay and Amazon

Alibaba has grown to one of China’s largest e-commerce providers. An IPO is approaching in the near future, with an estimated value between $60-120bn. In terms of transaction volumes, the company easily surpasses both eBay and Amazon globally.

Published By MarketLine
06 Sep 2013 $495
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Case Studies
Case Studies

Krispy Kreme: too much, too fast; rapid-expansion and variable profit quality

This case study will examine the causes of this dramatic turnaround in financial fortunes for the famous doughnut firm Krispy Kreme. Such a study will inevitably involve a thorough analysis of the effects of the actions taken by executives.

Published By MarketLine
19 Jul 2013 $495
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Case Studies
Case Studies

The UK High Street: The decline of a British institution

The UK high street is in decline. Reports suggest that 25,000 town center stores have closed since 2000. Figures from Deloitte show that there were 183 retail brand casualties in 2011, a trend which has continued through 2012 and into 2013.

Published By MarketLine
16 Jul 2013 $495
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Case Studies
Case Studies

SCM Group: Ukraine’s leading financial and industrial group

SCM Group is Ukraine’s leading financial and industrial group. This case study examines how SCM has achieved this position, its over-reliance on metals, mining and power, and the steps it is taking to reduce its dependency on these industries.

Published By MarketLine
15 Jul 2013 $495
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