Insight on Media

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Type Product title / description Pub Price
Case Studies
Case Studies

Amazon’s Kindle: Dominating the e-book market while selling at cost price

Amazon’s latest Kindle tablets & ereaders are sold at cost price, with Amazon relying on the sale of digital content for profits. This case study looks at how they approach the market with this business model, and its domination of the e-book market.

Published By MarketLine
16 Jan 2013 $495
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Case Studies
Case Studies

British Sky Broadcasting Group Case Study: Increasing Market Share in the Face of New Threats

BSkyB is a leader in the UK pay-TV market with a market share of 70%. The company has also diversified its operations to include fixed-line telephony and broadband services and has established a significant presence in these markets.

Published By MarketLine
01 Dec 2011 $495
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Case Studies
Case Studies

BT Sport & BSkyB: The battle for supremacy in the UK sports broadcasting market

BT's entrance into the UK pay TV market marks Sky's first serious challenge. BT has shown that it is ready to invest heavily in exclusive sports content and this case study examines the battle for supremacy in the UK sports broadcasting market.

Published By MarketLine
19 Dec 2013 $495
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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

Published By MarketLine
18 May 2012 $495
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Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

Published By MarketLine
30 Jan 2013 $495
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Case Studies
Case Studies

HBO: Driving revenues and profits for Time Warner

HBO, a subsidiary of media conglomerate Time Warner, is a premium pay television service available through cable. This case study explores HBO’s success in recent years and analyses the challenges it faces in the near future.

Published By MarketLine
15 Jan 2013 $495
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Case Studies
Case Studies

IMAX Corporation: Rapid expansion in premium cinema

This report examines how IMAX, a provider of premium cinema, has achieved success through monetizing numerous stages in the film industry’s value chain, capitalizing on the digital boom of cinema, and partnerships with key players in the industry.

Published By MarketLine
17 Oct 2013 $495
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Case Studies
Case Studies

MySpace: Irrelevant, or rising Phoenix?

MySpace was once the world’s most popular social networking site, however by the end of 2008 its title had been usurped by Facebook. Re-launched in January 2013 under new owners Specific Media, the site is attempting to become relevant once more.

Published By MarketLine
13 Feb 2013 $495
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Case Studies
Case Studies

Netflix Inc: Can it succeed in the UK?

Netflix Inc. launched its online streaming service in the UK in January 2012 after a series of publicity blunders, which saw the company lose 800,000 subscribers. This report explores whether or not Netflix is capable of succeeding in the UK market.

Published By MarketLine
14 Mar 2012 $495
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Case Studies
Case Studies

Netflix, Inc: Can it sustain its success?

After losing 800,000 subscribers in the US in 2011, Netflix made huge investments to return to growth. This case study looks at the success of Netflix’s strategy, how it has invested funds and the potential opportunities and threats it faces.

Published By MarketLine
11 Feb 2014 $495
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