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Type Product title / description Pub Price
Case Studies
Case Studies

Starbucks: Accelerated growth plan

In December 2012, it was announced that Starbucks would be embarking on a new growth strategy, namely the 'accelerated growth plan'. This case study will examine this new strategy and assess the success of the growth plan so far.

Published By MarketLine
27 Jun 2014 $495
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Case Studies
Case Studies

NIKE, Inc.: Building a diverse business

This case study analyzes Nike's marketing and brand strategies and looks at how successful they have been in establishing the brand in various sports. The report also looks at how Nike has moved beyond sports and into casual clothing.

Published By MarketLine
30 Oct 2013 $495
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Case Studies
Case Studies

IMAX Corporation: Rapid expansion in premium cinema

This report examines how IMAX, a provider of premium cinema, has achieved success through monetizing numerous stages in the film industry’s value chain, capitalizing on the digital boom of cinema, and partnerships with key players in the industry.

Published By MarketLine
17 Oct 2013 $495
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Case Studies
Case Studies

Manchester United: Monetizing a successful football club

Manchester United is one of the world’s most renowned sports clubs. On-field success has helped the club build an estimated global fan base of 659 million and the club has successfully translated this into exceptional financial performance.

Published By MarketLine
18 Apr 2013 $495
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Case Studies
Case Studies

Zynga, Inc.: A change of strategy for troubled former social network gaming star

This case study looks at Zynga’s rise to being the most popular free-to-play game developer in the world, the consequential decline after its initial public offering, and the efforts the company is going to in an attempt to reverse its fortunes.

Published By MarketLine
29 Jan 2013 $495
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Case Studies
Case Studies

Costa Coffee: UK’s largest branded coffee shop chain

The UK coffee shop market is expanding, and Whitbread company Costa is its largest branded chain. This Case Study uses Porter’s Five Forces and Ansoff matrix analyses to look at the competitive pressures faced by Costa, and strategies for expansion.

Published By MarketLine
18 Jan 2013 $495
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Case Studies
Case Studies

The Walt Disney Company: The entertainment empire strikes back

The Walt Disney Company agreed a $4bn fee to acquire Lucasfilm Ltd in October 2012. This gives Disney two successful film franchises, Star Wars and Indiana Jones, and also an array of technology and special effects studios.

Published By MarketLine
11 Dec 2012 $495
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Report
Report

ForeSights in Consumer Packaged Goods 2012

ForeSights in Consumer Packaged Goods 2012 offers inspiration for new product development, insight into potential future consumer behavior, and an early warning system for emerging trends, threats, and opportunities in consumer packaged goods.

Published By Datamonitor
06 Nov 2012 $3450
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Brief
Brief

ForeSights: The Word on the Street is Gourmet

Taking the freshness and flavors of Asian and Middle Eastern street food as inspiration, the model is being reinvented in the West: an exciting fusion of foreign and Western cuisines.

Published By Datamonitor
06 Nov 2012 $400
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Case Studies
Case Studies

Starbucks: Business revival in recession

Starbucks was named the No.1 World’s Most Innovative Food Company in 2012. This was attributed to the company’s revival of its business during recession. This case study will examine the strategy used to pull the company out of financial difficulty.

Published By MarketLine
26 Oct 2012 $495
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