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Type Product title / description Pub Price
Case Studies
Case Studies

Health & Well-Being: Superfoods see super sales

This case study looks at how health-consciousness among consumers has grown in recent years, with sales of healthy products backing this up. The case study looks at superfood sales and commitments made by companies such as McDonald's and Mondelez.

Published By MarketLine
19 Dec 2014 $495
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Case Studies
Case Studies

Chipotle vs. McDonald's - Chipotle puts the "fast" in fast-casual, McDonald's flounders

Compares and contrasts the financial results and performance of Chipotle and its former parent company McDonald's. Also looks at the quick service and fast-casual restaurant sectors and how companies operating in them differ from one another.

Published By MarketLine
18 Dec 2014 $495
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Case Studies
Case Studies

WWE Inc: Will the WWE Network be a title pinfall or force the company to tap out?

Analysis of the current media landscape, and the factors which may have influenced the WWE to go online. Evaluating the strengths and weaknesses of transitioning to an on-demand offering and how successful the WWE has been so far with the network.

Published By MarketLine
10 Dec 2014 $495
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Case Studies
Case Studies

Pop-Up Stores: A growing retail strategy

This case study examines the pop-up retail sector. It looks at the growth and evolution of pop-up retail, why retailers use this tactic, problems faced by pop-up stores, and what the future may hold for the sector.

Published By MarketLine
19 Sep 2014 $495
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Case Studies
Case Studies

Franchising: Foodservice and hotel companies grow using franchising

This report looks at business system franchising model of US-based foodservice and lodging companies. Value-chain and SWOT analyses give insight into strategy, benefits, and risks.

Published By MarketLine
21 Aug 2014 $495
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Case Studies
Case Studies

Starbucks: Accelerated growth plan

In December 2012, it was announced that Starbucks would be embarking on a new growth strategy, namely the 'accelerated growth plan'. This case study will examine this new strategy and assess the success of the growth plan so far.

Published By MarketLine
27 Jun 2014 $495
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Case Studies
Case Studies

NIKE, Inc.: Building a diverse business

This case study analyzes Nike's marketing and brand strategies and looks at how successful they have been in establishing the brand in various sports. The report also looks at how Nike has moved beyond sports and into casual clothing.

Published By MarketLine
30 Oct 2013 $495
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Case Studies
Case Studies

IMAX Corporation: Rapid expansion in premium cinema

This report examines how IMAX, a provider of premium cinema, has achieved success through monetizing numerous stages in the film industry’s value chain, capitalizing on the digital boom of cinema, and partnerships with key players in the industry.

Published By MarketLine
17 Oct 2013 $495
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Case Studies
Case Studies

Manchester United: Monetizing a successful football club

Manchester United is one of the world’s most renowned sports clubs. On-field success has helped the club build an estimated global fan base of 659 million and the club has successfully translated this into exceptional financial performance.

Published By MarketLine
18 Apr 2013 $495
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Case Studies
Case Studies

Costa Coffee: UK’s largest branded coffee shop chain

The UK coffee shop market is expanding, and Whitbread company Costa is its largest branded chain. This Case Study uses Porter’s Five Forces and Ansoff matrix analyses to look at the competitive pressures faced by Costa, and strategies for expansion.

Published By MarketLine
18 Jan 2013 $495
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