Insight on Sales and Marketing

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Type Product title / description Pub Price
Case Studies
Case Studies

From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector

This case study looks at the phenomenon that is big data analytics, and analyzes how the retail sector has incorporated it with loyalty programs to drive their customer relationship management (CRM) business strategies.

Published By MarketLine
15 Apr 2014 $495
Buy
Brief
Brief

Green Consumer Attitudes - Telecoms

The telecommunications industry does not capture the green consumer market.

Published By Datamonitor
20 Dec 2010 $2900
Buy
Brief
Brief

Green Consumer Attitudes - Automotive in the US

Green consumer survey findings and business recommendations

Published By Datamonitor
24 Nov 2010 $2900
Buy

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