Moderation & Avoidance – which falls under the Health & Wellness mega-trend – is part of the TrendSights framework. This interactive model allows you to see the influence of different factors in up to 18 global markets.
Numerous factors tempt consumers into paying a price premium for alcohol. This interactive model allows you to see which claims resonate most with sparkling wine, lager, craft beer, and whiskey/bourbon drinkers in 18 global markets.
Alcoholic drinking frequency varies depending on consumer, market, and product type. This interactive model allows you to see the frequency of consumption of 15 types of alcoholic drink within your target demographics, in up to 18 global markets.
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