There are many dynamics that influence consumer purchasing behaviors in the beauty space. This interactive model allows you to see the approach taken by your target demographics to buying new personal care products in up to 20 global markets.
Access our full question list and data from the Personal Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their views on health and beauty and the product claims which most influence their product purchase.
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