There are several things that make consumers wary of purchasing household cleaning products. This interactive model allows you to see which factors are most worrying to your target demographics in up to 20 global markets.
This interactive model outlines the factors that have the highest and lowest influence on household care product choices. Filters can be used to view the data for a number of different consumer groups.
This interactive model illustrates the perceived benefits and drawbacks of natural household care products. Filters can be used to view the data for a number of different consumer groups.
Access our full question list and data from the Household Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their priorities when cleaning their homes and choosing which cleaning products to buy.
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