All Research on Devices in North America

Insight

Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

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Case Studies
Case Studies

Google Inc.: The Nexus program

Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.

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Case Studies
Case Studies

Apple Inc.: The Steve Jobs Effect

In 2009, Steve Jobs, co-founder of Apple, was named CEO of the decade by Fortune Magazine. Jobs resigned from the company in August 2011, and died in October 2011.

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Profiles

Company Profile
Company Profile

Apple Inc.

Apple Inc. (Apple or "the company") is engaged in design, development and marketing of personal computers (PCs), media devices, and portable digital music players. The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US. It is headquartered in Cupertino, California and employed 76,100 people as of September 29, 2012, including 72,800 full-time equivalent employees and 3,300

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Company Profile
Company Profile

AT&T Inc.

AT&T Inc. (AT&T or "the company") is a provider of telecommunications services to consumers in the US, and to businesses and other providers of telecommunications services worldwide. The company is headquartered in Dallas, Texas and employed approximately 242,000 people by the end of January 31, 2013.

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