All Research on Devices in North America

Insight

Case Studies
Case Studies

Wearable technology: The new tech battleground?

This case study analyzes Google's involvement with wearables, and what it will hope to achieve within the space. It also addresses the underlying strategy behind other key players' involvement in wearables, such as Samsung, Sony, adidas AG and Nike.

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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

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Case Studies
Case Studies

Google Inc.: The Nexus program

Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.

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Profiles

Company Profile
Company Profile

AT&T Inc.

AT&T Inc. (AT&T or "the company") is a provider of telecommunications services to consumers in the US, and to businesses and other providers of telecommunications services worldwide. The company is headquartered in Dallas, Texas and employed approximately 243,000 people as of January 31, 2014.

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Company Profile
Company Profile

Apple Inc.

APPLE INC. (Apple or "the company") designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US, Europe and Asia Pacific. It is headquartered in Cupertino, California and employed 84,400 people as of September 28, 2013, including 80,300 full-time equivalent employees...

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