All Research on General Purpose Cleaners in Europe

Insight

Brief
Brief

Successes and Failures Case Study: Replenish

Replenish is part of Datamonitor Consumer's Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to drive success.

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Brief
Brief

Successes and Failures Case Study: Method "Clean Happy" Campaign

Method "Clean Happy" is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration.

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Report
Report

Consumer and Innovation Trends in Household Cleaning Products

General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.

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Market Data

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Interactive Model
Interactive Model

2013 Consumer Survey Data - Household Care

Access our full question list and data from the Household Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their priorities when cleaning their homes and choosing which cleaning products to buy.

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Interactive Model
Interactive Model

Trust in Household Care Claims

This interactive model illustrates how trustworthy consumers consider a series of household cleaning and laundry product claims to be. Filters can be used to view the data for a number of different consumer groups.

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Interactive Model

Factors influencing household care product choice

This interactive model outlines the factors that have the highest and lowest influence on household care product choices. Filters can be used to view the data for a number of different consumer groups.

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Profiles

Company Profile
Company Profile

Reckitt Benckiser Group plc

Reckitt Benckiser Group plc (RB or 'the group') is engaged in the production and distribution of household cleaning, and health and personal care products. The group operates in Europe, North America, Australia, New Zealand and developing markets. It is headquartered in Berkshire, the UK and employed about 35,900 people, on an average, as of December 31, 2012.

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Company Profile
Company Profile

Bolton Group

Bolton Group (Bolton or 'the company') is a privately held company that offers a wide range of consumer products including food, home care, beauty care, adhesives, glues and personal care products. It has a portfolio of over 50 product lines with brands like Saupiquet, Rio Mare, Bison, Neutro Roberts, Omino Bianco, SMAC and Collistar among others. The company primarily operates in Europe. It is headquartered in Amsterdam, the Netherlands.

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Company Profile
Company Profile

Unilever

Unilever ('the group') is one of the world's largest fast moving consumer goods (FMCG) companies. It offers products across foods, home and personal care categories. The group primarily operates in Europe, the Americas, Asia and Africa. It is headquartered in London, the UK and employed about 173,000 people as of December 31, 2012.

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