Insight
Brief
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This case study looks at how American Honey, a honey-infused bourbon, succeeded at creating a new category for flavored bourbon, which encouraged younger drinkers to try the liqueur as they were attracted by its added sweetness.
Published By Datamonitor
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$400
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Brief
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Bluetongue Lager is part of Datamonitor Consumer's Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to drive success.
Published By Datamonitor
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$400
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Brief
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Foodservice operators are drawing on the appeal of ‘sweet and salty’ by introducing dessert items that incorporate meat.
Published By Datamonitor
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$400
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Market Data
Interactive Model
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There are many dynamics that influence consumer purchasing behaviors in the beauty space. This interactive model allows you to see the approach taken by your target demographics to buying new personal care products in up to 20 global markets.
Published By Datamonitor
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$10000
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Interactive Model
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Disease Management – part of the Health and Wellness mega-trend, is part of the TrendSights framework. This interactive model allows you to see the influence of related claims within your target demographics in up to 20 global markets.
Published By Datamonitor
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$10000
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Interactive Model
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Moderation and Avoidance – part of the Health and Wellness mega-trend, is part of the TrendSights framework. This interactive model allows you to see the influence of related claims within your target demographics in up to 20 global markets.
Published By Datamonitor
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$10000
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Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Business Insight reports are an objective source of data, analysis and market insight
Insight for technology vendors into customer trends and pain points from key business decision makers.
Butler Group's thought leadership, opinion, with end user case studies and product profiles for key vendors.
Butler Group's vendor ranking and assessment model groups vendors into Outperform, Perform, and Under-perform categories.
Butler Group's thought leadership, opinion, and best practice with technology audits, product comparisons and rankings.
Opinion and market commentary from Datamonitor's industry experts.
Company profiles deliver detailed insight into how companies are organized and function with SWOT analysis.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Company reports provide detailed company evaluations.
Opinion and market commentary from Datamonitor's industry experts.
Opinion and market commentary from Datamonitor's industry experts.
Track industry events, markets, products, customers, prospects, competitors and partners
Country profiles presenting easy-to-digest summaries and standardized data.
Databooks use charts and tables to provide a data-centric view of a particular market or category
Opinion and market commentary from Datamonitor's industry experts.
Comprehensive category data, including market value, volume, segmentation and share, with analysis.
Industry profiles provide standardized market data (including size & segmentation) and competitive analysis.
Market sizing and forecast data for a market or sector delivered in spreadsheet format.
Track industry events, markets, products, customers, prospects, competitors and partners
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Ovum's research addresses the commercial impact of technology and market changes in telecoms, software and IT services.
Reports and briefs contain analyst driven analysis and opinion covering a specific market or issue.
Opinion and market commentary from Datamonitor's industry experts.
Insight for technology vendors into customer trends and pain points from key business decision makers.
Business information covering a specific market or issue.