All Research on Advertising in United States

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Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

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Profiles

Company Profile
Company Profile

Yahoo! Inc.

Yahoo! Inc. (Yahoo or "the company") is a global technology company offering personalized products and services including search, content, and communications tools. The company primarily operates in Americas, Asia Pacific and Europe, Middle East and Africa (EMEA). It is headquartered in Sunnyvale, California and employed 12,500 people as of December 31, 2014.

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Company Profile
Company Profile

News Corporation

News Corporation (or "the company") is a diversified media and information services company. The company offers diversified media, news, education, and information services to both consumers and businesses. The company primarily operates in the US, the UK and Australia. It is headquartered in New York City, New York and employs about 22,000 people.

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Company Profile
Company Profile

DREAMWORKS ANIMATION SKG, INC.

DreamWorks Animation SKG, Inc. (DreamWorks Animation or "the company") creates computer generated (CG) animated feature films, television specials and series and live entertainment properties and related consumer products. The company operates primarily in the US, where it is headquartered in Glendale, California and employed 2,700 people as on December 31, 2014.

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