All Research on Life and Pensions in United States

Insight

Report
Report

Marketing Strategies for Rebranding Financial Services

The financial crisis caused an unprecedented collapse in consumer trust and providers need to rebuild their brands. Datamonitor’s Financial Customer Intelligence framework offers insight into core consumer demands that must be met by the industry.

Published By Datamonitor
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The Future of Social Media for Marketing Financial Services

Traditional marketing practices are becoming less effective as consumers are overexposed to marketing messages and technology gets better at blocking these out. Social media offers the opportunity to increase the impact of marketing for FS providers.

Published By Datamonitor
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Customer Experience in the Online Channel: Building Best Practice Strategies

As the online channel commands an increasing share of customers’ financial activity, it becomes even more crucial for financial services providers to ensure their online customer experience is an asset to their business.

Published By Datamonitor
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Profiles

Company Profile
Company Profile

Aetna Inc.

Aetna Inc. (Aetna or 'the company') is a health care benefit company, offering a range of traditional and customized health insurance solutions. The company provides health insurance products and services such as medical, pharmacy, dental, behavioral health, group life, long term care insurance, disability benefits, and medical management. Aetna primarily operates in the US. The company is headquartered in Hartford, Connecticut, and employed 48,800 people as on December 31, 2014.

Published By MarketLine
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Company Profile
Company Profile

Berkshire Hathaway Inc.

Berkshire Hathaway Inc. (Berkshire or 'the group') is a diversified holding group engaged primarily in the provision of insurance and reinsurance products and services. Additionally, the group is engaged in non-insurance businesses including utilities and energy, finance, manufacturing, service and retailing.

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Company Profile
Company Profile

CUNA Mutual Group

CUNA Mutual Group (CUNA or 'the company') is a private provider of financial services to credit unions. The company offers insurance and protection, lending solutions and marketing programs, branded consumer insurance products, and investment and retirement services. CUNA operates in the Americas and Europe. It is headquartered in Madison, Wisconsin, and employs 4,300 people.

Published By MarketLine
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