All Research on Personal Care in North America

Insight

Case Studies
Case Studies

The fragrance industry: the success of product diversification

Fragrances have become an essential product and one which is targeted at a diverse range of consumers. This report provides analysis of the growing fragrance industry, and examines the marketing strategies deployed by players to target consumers.

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Case Studies
Case Studies

Pfizer Inc: Re-entry to the OTC healthcare market

Pfizer exited the OTC healthcare market in 2006 with the sale of its Consumer Healthcare division. In 2009, Pfizer re-entered the market. This case study will examine Pfizer's growth, disposal of the OTC division, and the subsequent market re-entry.

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Case Studies
Case Studies

Head & Shoulders: Establishing a mass consumer brand

P&G are the global leaders in the hair care industry with over 20% global market share. This case study looks at how Head & Shoulders has become a popular mass consumer product and entered the Indian shampoo industry.

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Market Data

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Interactive Model
Interactive Model

2013 Consumer Survey Data - Grocery Shopping

Access our full question list and data from the Grocery Shopping section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their shopping habits and what’s important to them when they do their grocery shopping.

Published By Datamonitor
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Interactive Model

2013 Consumer Survey Data - Personal Care

Access our full question list and data from the Personal Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their views on health and beauty and the product claims which most influence their product purchase.

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Interactive Model

2013 Consumer Survey Data - Sustainability

Access our full question list and data from the Sustainability section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their attitudes to sustainability and how it relates to their household grocery purchases.

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Profiles

Company Profile
Company Profile

3M Company

3M Company (3M or "the company") is a diversified technology company which operates in various industries including: industrial; safety and graphics; electronics and energy; health care; and consumer. The company operates in the US, Europe, Middle East, and Africa (EMEA), and Asia Pacific. It is headquartered in Saint Paul, Minnesota, and employed 88,667 people as on December 31, 2013.

Published By MarketLine
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Company Profile
Company Profile

Mission Pharmacal Company

Mission Pharmacal Company (Mission Pharmacal or 'the company) is a privately-held pharmaceutical company engaged in the development and manufacturing of over-the-counter (OTC) and prescription products. It also offers dietary supplement products. The company operates in the US, where it is headquartered in San Antonio, Texas. It employs about 485 people.

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Company Profile
Company Profile

Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc. (Spectrum Brands or 'the company'), formerly known as Spectrum Brands, Inc., is a global branded consumer products company. Its product categories include consumer batteries, small appliances, pet supplies, electric shaving and grooming, electric personal care, portable lighting and home and garden control products. The company operates in the US. It is headquartered Madison, Wisconsin and employed about 5,850 people as of September 30, 2012.

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