All Research on Consumer Packaged Goods in North America

Insight

Case Studies
Case Studies

Pfizer Inc: Re-entry to the OTC healthcare market

Pfizer exited the OTC healthcare market in 2006 with the sale of its Consumer Healthcare division. In 2009, Pfizer re-entered the market. This case study will examine Pfizer's growth, disposal of the OTC division, and the subsequent market re-entry.

Published By MarketLine
$495
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Case Studies
Case Studies

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Pernod Ricard has rapidly expanded through organic growth, acquisitions and marketing, to become one of the global wine and spirits leaders. Its goal is to become industry number one, through "premiumization", innovation, and geographical expansion.

Published By MarketLine
$495
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Case Studies
Case Studies

Google Inc.: The Nexus program

Google has recently started to offer Nexus branded products to supplement its main operations. This case study assesses why and how Google has entered the hardware market with Nexus, its success thus far and the impact on its business going forward.

Published By MarketLine
$495
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Market Data

Interactive Model
Interactive Model

Personal Care Consumer Purchasing Habits Analyzer

There are many dynamics that influence consumer purchasing behaviors in the beauty space. This interactive model allows you to see the approach taken by your target demographics to buying new personal care products in up to 20 global markets.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Reasons for Alcohol Avoidance Among Non-Drinkers Analyzer

Moderation & Avoidance – which falls under the Health & Wellness mega-trend – is part of the TrendSights framework. This interactive model allows you to see the influence of different factors in up to 18 global markets.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Premiumization in Alcoholic Drinks Analyzer, by Selected Category

Numerous factors tempt consumers into paying a price premium for alcohol. This interactive model allows you to see which claims resonate most with sparkling wine, lager, craft beer, and whiskey/bourbon drinkers in 18 global markets.

Published By Datamonitor
$10000
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Profiles

Company Profile
Company Profile

Snyder’s-Lance, Inc.

Snyder's-Lance, Inc. (Snyder's-Lance or 'the company') manufactures, markets and distributes a variety of snack food products. The company sells both branded and private brand products, as well as products for other branded food manufacturers on a contract basis. The company primarily operates in North America. It is headquartered in Charlotte, North Carolina and employs about 5,900 people.

Published By MarketLine
$175
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Company Profile
Company Profile

Hanesbrands Inc.

Hanesbrands Inc. (Hanesbrands or 'the company') is a manufacturer and marketer of innerwear, outerwear and hosiery apparel. The company's key brands include Hanes, Champion, C9 by Champion, Bali, Playtex, Just My Size, L'eggs, barely there, Wonderbra, Gear for Sports, Zorba, Sol y Oro and Rinbros. The company primarily operates in North America. It is headquartered in Winston-Salem, North Carolina and employed about 51,500 people as of December 29, 2012.

Published By MarketLine
$175
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Company Profile
Company Profile

Furniture Brands International, Inc.

Furniture Brands International, Inc. (Furniture Brands or 'the company') is engaged in designing, manufacturing, sourcing and retailing of home furnishings. The company primarily operates in the US. It is headquartered in St. Louis, Missouri and employed 9,100 people as of December 29, 2012.

Published By MarketLine
$175
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