All Research on Advertising in North America

Insight

Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

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Case Studies
Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

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Profiles

Company Profile
Company Profile

Omnicom Group, Inc.

Omnicom Group, Inc. (Omnicom or "the company") is a strategic holding company that manages a portfolio of companies that operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. The company operates in the Americas, Europe, Middle East and Africa (EMEA), and Asia Pacific regions. Omnicom is headquartered in New York City, New York and employed 71,800 people as of December 31, 2013.

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Company Profile
Company Profile

AOL Inc.

AOL Inc. (AOL or "the company") is a global web services brand company that offers a suite of online content, products and services to consumers, advertisers, publishers and subscribers. The company primarily operates in the US where it is headquartered in New York City, New York and employed approximately 5,100 people as of December 31, 2013.

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$175
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Company Profile
Company Profile

Yahoo! Inc.

Yahoo! Inc. (Yahoo or "the company") is a global technology company offering personalized products and services including search, content, and communications tools. The company primarily operates in Americas, Asia Pacific and Europe, Middle East and Africa (EMEA). It is headquartered in Sunnyvale, California and employed 12,200 people as of December 31, 2013.

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