All Research on Advertising in North America

Insight

Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

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Case Studies
Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

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Profiles

Company Profile
Company Profile

Facebook, Inc.

Facebook Inc. (Facebook or "the company") is a social networking platform which enables users to share ideas, opinions, pictures, videos and other activities. The company operates globally with offices or data centers in more than 25 different countries. Facebook is headquartered in Menlo Park, California and employed 9,199 employees as of December 31, 2014.

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Company Profile
Company Profile

Yahoo! Inc.

Yahoo! Inc. (Yahoo or "the company") is a global technology company offering personalized products and services including search, content, and communications tools. The company primarily operates in Americas, Asia Pacific and Europe, Middle East and Africa (EMEA). It is headquartered in Sunnyvale, California and employed 12,500 people as of December 31, 2014.

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Company Profile
Company Profile

CBS Corporation

CBS Corporation (CBS or "the company") is a mass media company that creates and distributes content across a variety of platforms to audiences around the world. The company's operations span across the fields of media and entertainment, including cable, publishing, radio, local television, film and interactive, and socially responsible media. It is headquartered in New York City, New York and employed 17,310 employees as of December 31, 2014.

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