All Research on Advertising in North America

Insight

Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

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$495
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Case Studies
Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

Published By MarketLine
$495
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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

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Profiles

Industry Guides
Industry Guides

Advertising: Global Industry Guide

Essential resource for top-line data and analysis covering the global advertising market. This industry guide includes market size data, textual and graphical analysis of market growth trends and leading companies.

Published By MarketLine
$1495
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Industry Profile
Industry Profile

Canada - Advertising

Essential resource for top-line data and analysis covering the Canada advertising market. This industry profile includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Published By MarketLine
$350
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Industry Profile
Industry Profile

United States - Advertising

Essential resource for top-line data and analysis covering the United States advertising market. This industry profile includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Published By MarketLine
$350
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