All Research on Advertising in North America

Insight

Case Studies
Case Studies

Facebook: The future of its ad-supported business model

As the largest social media site in the world Facebook offers its services for free, generating revenues through online advertising. After the company’s IPO in May 2012, the sustainability of the ad-supported business approach has been questioned.

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Case Studies
Case Studies

Omnicom: How M&A created a world-leading communications company

Omnicom is one of the world’s largest advertising companies. Its has grown through M&A over many years. The acquired companies are not absorbed into a single Omnicom brand, but retain their individuality. This study explains why.

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Case Studies
Case Studies

Facebook: How a start-up became the world's largest social network

Facebook is the world’s most popular social network with 901 million monthly active users (MAUs) worldwide. This has translated into a multi-billion dollar company. This case study examines its rise and the challenges it may face in the future.

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Profiles

Company Profile
Company Profile

CBS Corporation

CBS Corporation (CBS or "the company") is a mass media company that creates and distributes content across a variety of platforms to audiences around the world. The company's operations span across the fields of media and entertainment, including cable, publishing, radio, local television, film and interactive, and socially responsible media. It is headquartered in New York City, New York and employed 17,310 employees as of December 31, 2014.

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Company Profile
Company Profile

News Corporation

News Corporation (or "the company") is a diversified media and information services company. The company offers diversified media, news, education, and information services to both consumers and businesses. The company primarily operates in the US, the UK and Australia. It is headquartered in New York City, New York and employs about 22,000 people.

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Company Profile
Company Profile

Twenty-First Century Fox, Inc.

Twenty-First Century Fox, Inc. (21st Century Fox or "the company") is a diversified media and entertainment company. The company holds a portfolio of cable, broadcast, film, pay-television (TV) and satellite assets. 21st Century Fox primarily operates in the US, the UK, Continental Europe, Asia and Latin America. It is headquartered in New York City, New York and employed approximately 27,000 people as of June 30, 2014.

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