All Research on General Purpose Cleaners in Middle East and Africa

Insight

Brief
Brief

Successes and Failures Case Study: Method "Clean Happy" Campaign

Method "Clean Happy" is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration.

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Report
Report

Consumer and Innovation Trends in Household Cleaning Products

General perception of household cleaning as a chore has led to innovation in cleaning products focusing on ease and convenience, as household care brands seek to make the cleaning experience easier, shorter and more enjoyable.

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Report
Report

TrendSights: Resource Scarcity

Resource Scarcity is one of 40 sub-trends impacting the future consumer and innovation landscape. This report deconstructs the trend, before considering the specific implications for food, drinks, personal and household care, packaging, and retail.

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Market Data

Interactive Model
Interactive Model

The Most Concerning Aspects of Household Cleaning Products

There are several things that make consumers wary of purchasing household cleaning products. This interactive model allows you to see which factors are most worrying to your target demographics in up to 20 global markets.

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