All Research on General Purpose Cleaners

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Insight

Brief
Brief

Successes and Failures Case Study: Replenish

Replenish is part of Datamonitor Consumer's Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to drive success.

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$400
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Brief
Brief

Successes and Failures Case Study: Method "Clean Happy" Campaign

Method "Clean Happy" is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration.

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$400
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Report
Report

Successes and Failures in Consumer Packaged Goods Innovation and Marketing in 2011

This collection of case studies explores the most compelling successes and failures across the global consumer packaged goods landscape by combining consumer and product insight with concise case study analysis.

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$3450
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Market Data

Interactive Model
Interactive Model

2013 Consumer Survey Data - Household Care

Access our full question list and data from the Household Care section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about their priorities when cleaning their homes and choosing which cleaning products to buy.

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$10000
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Interactive Model
Interactive Model

Factors influencing household care product choice

This interactive model outlines the factors that have the highest and lowest influence on household care product choices. Filters can be used to view the data for a number of different consumer groups.

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$10000
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Interactive Model
Interactive Model

Benefits and Drawbacks of Natural Household Care Products

This interactive model illustrates the perceived benefits and drawbacks of natural household care products. Filters can be used to view the data for a number of different consumer groups.

Published By Datamonitor
$10000
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Profiles

Company Profile
Company Profile

Unilever

Unilever (or 'the group') is one of the world's largest fast moving consumer goods (FMCG) companies. It offers products across foods, home and personal care categories. The group primarily operates in Europe, the Americas, Asia and Africa. It is headquartered in London, the UK and employed 174,381 people as of December 31, 2013.

Published By MarketLine
$175
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