All Research on Household Products

Insight

Report
Report

Targeting Consumer Need States

As consumers become ever more individual in their purchasing habits, and as FMCG manufacturers seek to make their products more specific, there is a growing focus on 'need states'. This report shows how to target specific consumer demands.

Published By Datamonitor
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Report
Report

Neuromarketing Strategies for FMCG Companies

The cost of marketing and the failure rates of new product launches will inevitably push FMCG manufacturers towards alternative solutions. Neuromarketing techniques can be used to refine product development and improve demographic targeting.

Published By Datamonitor
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Brief
Brief

The Challenge at the Bottom of the Pyramid

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the nature of the so-called "bottom of the pyramid" market among the world's poorest consumers, underlining challenges and establishing strategies for market growth.

Published By Datamonitor
$995
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Market Data

Interactive Model
Interactive Model

Consumers' key laundry care concerns

This interactive model identifies the laundry care issues that are of most concern to consumers. Filters can be used to view the data for a number of different consumer segments.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Consumers' key household care concerns

This interactive model identifies the household care issues that are of most concern to consumers. Filters can be used to view the data for a number of different consumer segments.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Consumer health concerns: present and future

This interactive model identifies the health issues that are of most concern to consumers – now and in the future. Filters can be used to view the data for a number of different consumer segments.

Published By Datamonitor
$10000
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Profiles

Company Profile
Company Profile

Henkel AG & Co. KGaA

Henkel AG & Co. KGaA (Henkel or 'the company') is a Germany-based company with business interests in laundry and home care, cosmetics/toiletries, adhesives, sealants and surface treatment products. The company operates worldwide. It is headquartered in Dusseldorf, Germany and employed 46,850 people as of December 31, 2013.

Published By MarketLine
$175
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Company Profile
Company Profile

Kimberly-Clark Corporation

Kimberly-Clark Corporation (Kimberly-Clark or 'the company') is a global health and hygiene company offering personal care and consumer tissue products under brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend among others. The company's products are sold in more than 175 countries across the world. It is headquartered in Irving, Texas and employed about 57,000 people as of December 31, 2013.

Published By MarketLine
$175
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Company Profile
Company Profile

Tupperware Brands Corporation

Tupperware Brands Corporation (Tupperware or 'the company') is a global direct seller of products across multiple brands and categories through an independent sales force. The company offers Tupperware branded storage and serving solutions for kitchen and home. It also offers beauty and personal care products. The company operates in the Americas, Europe, Africa, Asia Pacific and the Middle East regions. It is headquartered in Orlando, Florida, and employs about 13,100 people.

Published By MarketLine
$175
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