All Research on Beer, Cider and FABs

Insight

Brief
Brief

Beer and Cider Innovation Update: Q2 2015

A snapshot of innovation that has been published by Datamonitor Consumer in the previous quarter, linking back to relevant consumer trends.

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Brief
Brief

Success Case Study: Desperados Beer – Achieving Brand Prominence Through Sensory and Experiential Marketing

This study explores key aspects of Desperados' marketing activations in the UK that enabled the brand to successfully establish an emergent beer segment and achieve brand prominence.

Published By Datamonitor
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Brief
Brief

Success Case Study: Coors Light Summer Brew – Leveraging a Successful Seasonal Limited Edition

This case study is part of Datamonitor Consumer's Successes and Failures research. It explores how the popularity of Coors Light Summer Brew – the brand's first-ever seasonal extension – has paved the way for an updated launch in 2015.

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Market Data

Interactive Model
Interactive Model

2013 Consumer Survey Data - Alcoholic Drinks

Access our full question list and data from the Alcoholic Drinks section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about behaviors and attitudes to drinking beer, cider, spirits, wine, and flavored alcoholic beverages.

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Interactive Model
Interactive Model

Flavor experimentation in Alcoholic Drinks

This interactive model illustrates consumer willingness to experiment with different flavors in alcoholic beverages. Filters can be used to view the data for a number of different consumer groups.

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Interactive Model
Interactive Model

Alcoholic drinks consumed most often

This interactive model illustrates which type of alcoholic beverages (i.e. beer / cider / wine / spirits) drinkers say they consume most often. Filters can be used to view the data for a number of different consumer groups.

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Profiles

Company Profile
Company Profile

Carlsberg A/S

Carlsberg A/S (Carlsberg or 'the company'), through its subsidiaries, is engaged in the production, marketing and sale of beer. The company also produces soft drinks, energy drinks and ciders. Carlsberg operates in Europe and Asia. It is headquartered in Copenhagen, Denmark and employed 46,832 people, on an average, as of December 31, 2014.

Published By MarketLine
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Company Profile
Company Profile

Kirin Holdings Company, Limited

Kirin Holdings Company, Limited (Kirin or 'the group') is engaged in manufacturing alcoholic beverages, soft drinks, food products and pharmaceuticals through its subsidiary companies. The group operates in Japan, the Americas, Europe, and Asia/Oceania. It is headquartered in Tokyo, Japan and employed 39,894 people as of December 31, 2014.

Published By MarketLine
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Company Profile
Company Profile

Anheuser-Busch InBev SA/NV

Anheuser-Busch InBev SA/NV (AB InBev or 'the company') is one of the world's largest brewers based in Belgium. The company has a portfolio of more than 200 beer and other malt beverage brands, including Budweiser, Stella Artois, Beck's and Leffe. The company has operations in the Americas, Europe and Asia Pacific. It is headquartered in Leuven, Belgium and employed approximately 155,000 people as of December 31, 2014.

Published By MarketLine
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