All Research on Beverages - Alcoholic

Insight

Report
Report

Targeting Consumer Need States

As consumers become ever more individual in their purchasing habits, and as FMCG manufacturers seek to make their products more specific, there is a growing focus on 'need states'. This report shows how to target specific consumer demands.

Published By Datamonitor
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Report
Report

Neuromarketing Strategies for FMCG Companies

The cost of marketing and the failure rates of new product launches will inevitably push FMCG manufacturers towards alternative solutions. Neuromarketing techniques can be used to refine product development and improve demographic targeting.

Published By Datamonitor
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Brief
Brief

The Challenge at the Bottom of the Pyramid

This report is part of Datamonitor Consumer's Strategic Issues research. It explores the nature of the so-called "bottom of the pyramid" market among the world's poorest consumers, underlining challenges and establishing strategies for market growth.

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$995
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Market Data

Interactive Model
Interactive Model

Drivers of premiumization in alcoholic drinks

This interactive model identifies the alcoholic beverage attributes that consumers are most willing to pay a premium for. Filters can be used to view the data for a number of different consumer segments.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Consumer health concerns: present and future

This interactive model identifies the health issues that are of most concern to consumers – now and in the future. Filters can be used to view the data for a number of different consumer segments.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

2013 Consumer Survey Data - Alcoholic Drinks

Access our full question list and data from the Alcoholic Drinks section of our 2013 Consumer Survey. We surveyed 25,000 consumers in 24 countries about behaviors and attitudes to drinking beer, cider, spirits, wine, and flavored alcoholic beverages.

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$10000
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Profiles

Industry Guides
Industry Guides

Beverages: North America (NAFTA)

Essential resource for top-line data and analysis covering the NAFTA beverages market. This industry guide includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Published By MarketLine
$795
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Industry Guides
Industry Guides

Beverages: Global Industry Guide

Essential resource for top-line data and analysis covering the global beverages market. This industry guide includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Published By MarketLine
$995
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Company Profile
Company Profile

Ambev S.A.

Ambev S.A. (Ambev or 'the company'), formerly Companhia de Bebidas das Americas - AmBev, is a producer, distributor and seller of alcoholic and non-alcoholic beverages. The company offers various kinds of beer, carbonated soft drinks (CSDs) and other non-alcoholic and non-carbonated products. These products are offered under various brands such as Skol, Brahma and Antarctica. Ambev primarily operates in Latin America. It is headquartered in Sao Paulo, Brazil and employed 52,964 people as of December 31, 2013...

Published By MarketLine
$175
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