All Research on Consumer Packaged Goods

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Insight

Brief
Brief

Success Case Study: Jovo Baijiu – Rejuvenating an Old-Fashioned Drink for the Chinese Millennial

This case study is part of Datamonitor Consumer’s Successes and Failures research. It explores how start-up baijiu brand in China appeals to local millennials by combining self-branding and a marketing strategy using online and offline platforms.

Published By Datamonitor
$400
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Case Studies
Case Studies

Cigarette Market: Growing despite fewer number of smokers

The tobacco industry contributes significantly to national budgets. A general downward trend in the number of smokers and legally sold cigarettes is pushing Big Tobacco companies to look for new markets and launch new risk reduced products (RRP).

Published By MarketLine
$495
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Case Studies
Case Studies

Kellogg Company: Slow to keep operations in line with changing consumer ethics

This report looks at strategies of Kellogg and how this can affect its ethical standing within the global community. It also explores how corporate responsibility can affect a company like Kellogg by identifying relevant ethical issues it has faced.

Published By MarketLine
$495
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Market Data

Interactive Model
Interactive Model

Interactive Data: Consumption Frequency and Purchasing Behavior in Personal Care Products

This interactive data model explores consumption frequency and purchasing behaviour in key personal care categories for various consumer groups in the 25 countries surveyed.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Interactive Data: Consumption Frequency and Purchasing Behavior in Household Care Products

This interactive data model explores consumption frequency and purchasing behaviour in key household care categories for various consumer groups in the 25 countries surveyed.

Published By Datamonitor
$10000
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Interactive Model
Interactive Model

Interactive Data: Beauty Treatment Preferences

This interactive data model explores where consumers do various beauty treatments (at home or at a spa/salon), key benefits of at-home beauty treatments and beauty device usage. Filters can be used to view the data for different consumer groups.

Published By Datamonitor
$10000
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Profiles

Company Profile
Company Profile

The Hershey Company

The Hershey Company (Hershey or 'the company') is involved in the manufacturing, selling and distribution of chocolate and sugar confectionery products, pantry items, and gum and mint refreshment products under more than 80 brand names. The company's products are sold in approximately 70 countries worldwide. It is headquartered in Hershey, Pennsylvania and employed about 22,450 people as of December 31, 2014, of whom 1,650 were part-time employees.

Published By MarketLine
$175
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Industry Profile
Industry Profile

South Africa - Make-Up

Essential resource for top-line data and analysis covering the South Africa make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Published By MarketLine
$350
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Industry Profile
Industry Profile

Australia - Make-Up

Essential resource for top-line data and analysis covering the Australia make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Published By MarketLine
$350
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