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Case Studies
Case Studies

Two's company: eBay, Symantec, and Hewlett-Packard to restructure

In just 10 days in 2014, eBay, Hewlett-Packard, and Symantec all announced that they are to split into two independent companies. This case study analyzes their recent financial performance, explains the splits and examines the reasons behind them.

Published By MarketLine
$495
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Case Studies
Case Studies

From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector

This case study looks at the phenomenon that is big data analytics, and analyzes how the retail sector has incorporated it with loyalty programs to drive their customer relationship management (CRM) business strategies.

Published By MarketLine
$495
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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

Published By MarketLine
$495
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Profiles

Company Profile
Company Profile

Yahoo! Inc.

Yahoo! Inc. (Yahoo or "the company") is a global technology company offering personalized products and services including search, content, and communications tools. The company primarily operates in Americas, Asia Pacific and Europe, Middle East and Africa (EMEA). It is headquartered in Sunnyvale, California and employed 12,200 people as of December 31, 2013.

Published By MarketLine
$175
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Company Profile
Company Profile

Ingenico SA

Ingenico SA (Ingenico or "the company") is a provider of payment solutions to support commerce in various channels such as in-store, online and mobile. The company provides its services to financial institutions, retailers and merchants, among others. Ingenico has operations in the US, Europe and Asia Pacific. It is headquartered in Paris, France and employed 4,660 people in 2013.

Published By MarketLine
$175
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Company Profile
Company Profile

Google Inc.

Google Inc. (Google or "the company") is a global technology company that offers search, advertising, operating systems and platforms, enterprise, and hardware products. The company operates in the US, the UK and in several other countries across the world. Google is headquartered in Mountain View, California and employed 47,756 people as of December 31, 2013.

Published By MarketLine
$175
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