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Case Studies
Case Studies

Wearable technology: The new tech battleground?

This case study analyzes Google's involvement with wearables, and what it will hope to achieve within the space. It also addresses the underlying strategy behind other key players' involvement in wearables, such as Samsung, Sony, adidas AG and Nike.

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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

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Case Studies
Case Studies

SCM Group: Ukraine’s leading financial and industrial group

SCM Group is Ukraine’s leading financial and industrial group. This case study examines how SCM has achieved this position, its over-reliance on metals, mining and power, and the steps it is taking to reduce its dependency on these industries.

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Profiles

Company Profile
Company Profile

Apple Inc.

APPLE INC. (Apple or "the company") designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US, Europe and Asia Pacific. It is headquartered in Cupertino, California and employed 84,400 people as of September 28, 2013, including 80,300 full-time equivalent employees...

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Company Profile
Company Profile

Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. (Samsung or "the company"), a part of the Samsung group, is one of the leading consumer electronics brands in the world. The company operates in Asia, Europe and Americas. It is headquartered in Gyeonggi-do, South Korea and employed 286,284 people as of December 31, 2013.

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Company Profile
Company Profile

3M Company

3M Company (3M or "the company") is a diversified technology company which operates in various industries including: industrial; safety and graphics; electronics and energy; health care; and consumer. The company operates in the US, Europe, Middle East, and Africa (EMEA), and Asia Pacific. It is headquartered in Saint Paul, Minnesota, and employed 88,667 people as on December 31, 2013.

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