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Case Studies
Case Studies

Xiaomi Inc.: The world's fourth largest smartphone company the West has never heard of

This case study looks at the world's most valuable (as of December 2014) tech start-up Xiaomi Inc. It focuses on how the company has become the world's fourth largest smartphone maker with no presence in the West, analyzing its unique business model.

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Case Studies
Case Studies

Wearable technology: The new tech battleground?

This case study analyzes Google's involvement with wearables, and what it will hope to achieve within the space. It also addresses the underlying strategy behind other key players' involvement in wearables, such as Samsung, Sony, adidas AG and Nike.

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Case Studies
Case Studies

Amazon Kindle vs. Apple iPad: Two approaches to the tablet market

An examination of Amazon and Apples' tablet strategies: What are these strategies? How do they go about achieving their aims? And how have they changed since the introduction of the original Kindle Fire in 2011?

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Profiles

Company Profile
Company Profile

3M Company

3M Company (3M or "the company") is a diversified technology company which operates in various industries including: industrial; safety and graphics; electronics and energy; health care; and consumer. The company operates in the US, Europe, Middle East, and Africa (EMEA), and Asia Pacific. It is headquartered in Saint Paul, Minnesota, and employed 88,667 people as on December 31, 2013.

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$175
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Company Profile
Company Profile

AT&T Inc.

AT&T Inc. (AT&T or "the company") is a provider of telecommunications services to consumers in the US, and to businesses and other providers of telecommunications services worldwide. The company is headquartered in Dallas, Texas and employed approximately 243,000 people as of January 31, 2014.

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Company Profile
Company Profile

Hon Hai Precision Industry Co., Ltd.

Hon Hai Precision Industry Co., Ltd. (Hon Hai or 'the company') is principally involved in the development, design, manufacture, and sale of computer, communication and consumer electronics (3C) products. The company operates under the Foxconn trade name. Hon Hai operates in the US, Ireland, Singapore, China, Japan, Taiwan, the Americas, and Europe. It is headquartered in Taipei, Taiwan and employed 1,097,000 people as of December 31, 2013.

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